After the football helmets are completed they are packaged and distributed to major wholesalers or sold directly to consumers via online ordering. Major Fortune 500 companies like Dick Sporting Goods and Sports Authority are the most well known businesses that sell Riddell helmets. They purchase the helmets in mass quantities directly from Riddell at wholesale and sell them at a slightly higher price for profit. Helmets are just one example of items that businesses like these can buy at wholesale and profit from.
