During these few weeks I was able to do some new content creation. It was really all about figuring out what I wanted the style of our page to look like and how to catch the attention of parents and FB friends.
Week 9, 3/4-8: This week Kristy informed me of a new fundraiser the Small Animal Committee was starting. They are selling advertisements to go into the new small animal complex. The money raised from this project will go towards even more improvements for fencing and water hydrants. Thus they needed a flyer and FB post to advertise the fundraiser. I knew exactly how I wanted it to look after she explained what they were interested in.
I played around with the simple straight forward approach, which is something I noticed myself doing with most of the content I am creating recently. I also wanted to have a picture of the small animal complex on the fundraiser ad. I think a lot of people have yet to see what it looks like, with it being a new addition. I also thought that it would give people something to visualize when thinking about where their business sign would go. I also of course added green to both the flyer and the post to infer upon those 4-H vibes even though this is not a 4-H committee. People think about kids when they think about 4-H, so I am hoping to capitalize on this subconscious affect.
Our social media this week was pretty down in interaction. I think it was partly due to the down tick in the amount of posts we published. Right after enrollment there is a bit of a lull before clinics, quality assurances, weigh ins, and other things start up. So hopefully our engagement does go up as we start rolling out those important dates.
Week 10, 3/11-15: This was spring break and I did not work at all this week.
Week 10, 3/18-22: This week I created a few different posts to put on Facebook. Next month is very busy for our program so I tried to get ahead before we were there. I created a post about Rabbit Clinic, Kids College and Camp Applications. I again followed the very straightforward approach.
However, I do notice that I like a lot of variety, so I don’t really have a uniform style. Nothing that I create is exactly the same. I think there is a downfall in doing so. People scroll through FB so quickly that they might pass on a post instead of reading it. This is due to the style being so similar they think they have already read it.
I do really like making graphics colorful and make them pop. I’ve used adobe express for everything, so I really like playing around with the elements and making them into backgrounds.
Week 11, 3/25-29: This week Kristy and I discussed a lot about the upcoming Eclipse trip and Kids College. She informed me that I would be going on the trip to gather pictures and information in order to create a story that will be published in the state newsletter.
Additionally, she talked about the types of posts she wanted to do to get people hyped about the eclipse. This was a social media campaign she took on because she was super stoked about it. However, she did let me in on how she was designing the shirts for the trip and what hoops she had to jump through in order to get branding approved. So this week was full of lots of back-and-forth talk. Kristy really trusts my design skills and my opinions, which was a really great feeling.
I also this week looked back on the requests for new project highlights and what new ones I wanted to focus on making. The family guide is so so big, so I want parents to see all that it has to offer.
In the review of our FB engagement, it seems we had a whole bunch of interaction this past week. A few different posts went out last week about clinics and events coming up. So, I believe the uptick is due to parents going back to look at the important information posted. Which is a great sign that people know where to look to find the information they need.
Overall: I am glad I got to explore a bit more of original content creation. It was really fun to play around with styles and themes. With everything I created I tried to include a post theme that went with the post and stood out. Additionally, I felt very important these past weeks because of how Kristy used my expertise. She really lets me have creative freedom and often asks me what I think of her content. It is so cool to know that my schooling is not for naught.
