The image I’d like to examine is one of an American Airlines passenger who’s bag was unlawfully searched. Overall, the players, crowd and subject of the matter is anyone and everyone who lives in the United States. This incident could be directly reflected to the potential passengers for future American Airlines flights. The subject more clearly is that of racial issues. Unfortunately, this subject is more discrimination that anything else, but anyone could be subjected to such mistreatments. From this stand point, the context setter is the person who posted the image but again, anyone could be effected by his treatment.
The company too may face some back lash, as its employees and stock holders could see this icident harm the general view of the public.
Overall, an incident such as this, is unacceptable in every level of the stake holder analysis. For the individual, it won’t be easy to bounce back and the company as a whole will need some damage maintenance done to keep potentially traveling citizens from booking with another company.
I don’t have the link anymore but I’ve attached the image here.
Thanks for reading,
AK