Players: The player(s) in regards to this post would be Southwest Airlines. Southwest airlines, in this case, has the highest interest and the highest power in determining if they will add service to Hawaii and make their service available to the public. The Southwest employees that will make this happen in the airplane, such as the pilots and flight attendant crew, will also have high power and high interest in that they will be ultimately responsible for the safe conduction of the flight.
Subjects: The subjects in this case would be the customers that would be planning on traveling to Hawaii by using Southwest Airlines, as they would have high interest in the service. Frequent flyers with Southwest who may have a lot of Rapid Rewards points who haven’t yet been to Hawaii would have especially high interest, as those Rapid Rewards are obviously only usable on Southwest. Additionally, other low cost carriers who don’t offer service to Hawaii, such as Spirit Airlines for example, would take high interest in this service and how well it does to determine if they too should commence service to Hawaii to compete with Southwest.
Crowd: The crowd in this case would be people who may be interested in going to Hawaii but would not be interested in using Southwest, or people not interested in going to Hawaii at all. This could be because of preference towards another airline, or because of the “crowd’s” preference to not fly at all. Additionally, the crowd could be all of the other airlines who already offer service to Hawaii. This would be of low interest to them as they have already established Hawaii routes, and Southwest would be the ones competing them at first until they establish a large presence in the lower 48 to Hawaii market.
Context Setters: The context setters in this case would be the FAA as they have high power in determining if Southwest can legally operate these Hawaii routes. The FAA must certify that Southwest can operate these routes safely, as Southwest would seek to prove through a series of “proving flights” showing the FAA that their aircraft conform to ETOPS standards and are capable of safely completing the flights (Southwest have just recently completed their first proving flight between Oakland and Honolulu).