New year, new routes. Our 2019 summer schedule will now include flights from London Heathrow to Ljubljana, Bastia, Montpellier, Preveza and more. Where do you fancy visiting first? pic.twitter.com/mv9GmO3B2J
— British Airways (@British_Airways) December 4, 2018
Players: The players would be British Airways and the new cities. Both the airline and the cities with the new routes have high interest in how well the new schedule will perform in terms of passengers traveled and revenue. In terms of power BA has the final say in if a new route continues to be served. In terms of the new cities they share in the final say of the power to continue or cut off routes with the airline.
Subjects: The subjects of British Airways new summer 2019 routes are the prospective new customers. Prospective new customers going to and from the new locations have major interest in the new schedule. As the target audience of the airline they have the major interest in the unveiling of the new schedule and routes as it pertains to where they are, and where they want to go.
Crowd: The crowd for the new British Airways is the general public and other airlines. The general public may have moderate interest in the new routes but if they have enough interest to buy tickets they become consumers, and regardless of interest they have little power in affecting the routes. Likewise, other airlines have moderate interest in the outcome of the new routes, but again have no power over them.
Context Setters: The context setters are the workers of British Airways, primarily the pilots, flight attendants, and dispatchers. While these people have interest in the new route as new opportunities they do not hold the same interest in the outcome as they are just more routes being added. These stockholders do have power with the routes however, as those who are working the routes they directly have power in the outcome of how well they are carried out.