Players: Southwest Airlines would be the players in this media post. This is because they have high interest in appealing to their customers and employees and they have the power to accommodate them with safety in mind.
Contect Setters: Employees of Southwest would be the context setters since they have more power by work with the passengers. They would have lower interest be because this is their job so they would have to be there if it’s cold or not.
Subjects: Passengers would have high interest if they need to get flight accommodations when their flight was affected. They have lower power because Southwest has the final say in who gets accommodated.
Crowd: Other airlines and people who don’t fly Southwest would not have a lot of power or interest because it is not directly affecting them.