Players: In this scenario Delta Air Lines, Bombardier, and Airbus would be the players as the Bombardier and Airbus are responsible for the production of the A220 while Delta is the customer consuming Bombardier/Airbus’s product.
Context Setters: Flight attendants and pilots would be the context setter because they have a great influence of the overall customer experience and whether or not that consumer will fly with that particular airline again.
Subjects: The subjects would be the customers aboard flying on the aircraft.
Crowd: The crowd would be other airlines because they could have an eventual interest in purchasing their own fleet of A220’s when they realize that it’s the most fuel efficient and advanced aircraft in its class.