FLOW Marketing Campaign

https://u.osu.edu/arega1hseportfolio/files/2017/05/design-project-3-infographic-final-27pzpri.pdf

I was introduced to Friends of the Lower Olentangy Watershed (FLOW) in one of my writing courses this semester. FLOW is non profit organization in Columbus that runs tree planting campaigns to help improve the watershed. Although the organization had a great vision, they were having difficulty advertising for the tree campaign as their organization was not known, the social media platforms were not effective and the organization’s website was not visited much. Our class was divided into groups of four to design a distributable, displayable and digital media. My group and I designed an informative brochure about FLOW and the tree campaign, an infographic to be placed on the local city buses and designed the look and schedule of the social media platforms FLOW uses. This project was difficult in the beginning as we did not know much about the organization or how to design effective marketing plans but as we began researching and brainstorming ideas, we were able to create the three marketing tools along with a timeline that FLOW can use to execute a successful campaign.

STEP Project

One of the opportunities provided to second year students at the Ohio State University is the Second-Year Transformational Experience Program (STEP). I was a part of the International Affairs Scholar group STEP cohort. This is a year long commitment which consists of weekly meetings in the first semester with the other cohort members and a STEP faculty mentor and a continuous work on the STEP Signature Project in the second semester. The purpose of the meetings in the first semester is to help STEP students learn about their interest,writing a formal proposal, and developing a signature project. The project awards up to $2000 to help students achieve their projects. The project I developed is a month long internship with Global One Health Initiative’s Mass Rabies Campaign in Addis Ababa, Ethiopia. I will be travelling in May to work on this internship where I will be helping with translating multiple materials to be distributed, asking survey questions to vaccination recipients and also visiting local schools to teach kids about rabies, how to prevent it, and what to do if bitten by a dog. I am looking forward to this trip because I will be using my communications minor to develop skills in a field different than my Political Science major and will also be able to visit my country of birth after many years. The process of securing this position was not easy but I was able to get the position and will now be travelling to Ethiopia to be a part of this great initiative.

Global Drive for Refugees

This year, I was involved in a program called Global Leadership Initiative. This was a year long program consisting of 12 domestic and 12 international cohort members. Throughout the year, we met weekly to discuss various international related topics, networking and professional opportunities on campus and in the Columbus community and had monthly dinners where we networked with prominent figures from The Ohio State University and professionals in the Columbus community. Another part of the program was also to do a year long project with a group of four students on a social topic. My group and I were in the Refugees and Immigration group with the goal to do a project that involves both OSU and Columbus. My group decided to collaborate with Community Refugee & Immigration Services (CRIS) to hold a fundraiser for incoming immigrants. We planned out all the details, contacted CRIS, and executed a successful drive. After many meetings, marketing initiatives and diligence, we focused on collecting hygienic household items such as shampoo, conditioner, toothpaste, tooth brush, and deodorant. We were stationed in the Ohio Union and the Office of International Affairs for a full day and were able to collect a car load of items to donate to CRIS. This project taught me the importance of diligence and how much impact can be made with just four people. The project was very successful and we were able to ease the lives of many people by providing them with simple everyday items they will need upon arrival to the U.S.