https://u.osu.edu/arega1hseportfolio/files/2017/05/design-project-3-infographic-final-27pzpri.pdf
I was introduced to Friends of the Lower Olentangy Watershed (FLOW) in one of my writing courses this semester. FLOW is non profit organization in Columbus that runs tree planting campaigns to help improve the watershed. Although the organization had a great vision, they were having difficulty advertising for the tree campaign as their organization was not known, the social media platforms were not effective and the organization’s website was not visited much. Our class was divided into groups of four to design a distributable, displayable and digital media. My group and I designed an informative brochure about FLOW and the tree campaign, an infographic to be placed on the local city buses and designed the look and schedule of the social media platforms FLOW uses. This project was difficult in the beginning as we did not know much about the organization or how to design effective marketing plans but as we began researching and brainstorming ideas, we were able to create the three marketing tools along with a timeline that FLOW can use to execute a successful campaign.