Marketing

Marketing refers to the communication the value or meaning of a product, service or brand image to their potential customers in purpose of promoting or selling that service, product or brand. Marketing skills usually include target potential markets, research consumer behaviors and use strategic skills to advertise a product to the potential customers.

 

Since the increasing usage of perfume recent decades, it has become part of our normal life. The target potential customers of perfume basically are everyone. Business men and advertisers seek multiple ways to market perfume. The marketing of perfume involves more 

than just selling an aroma. Advertisers always try to fulfill an image for their products. The most common advertising achanelppeal for perfume is sex appeal and emotional appeal. According to Ashwini Ambeker, sex appeal indicates advertisement use strategy including nudity or beautiful sexy models which is sexual suggestive. Over sexuality or sensuality raises curiosity of the audience and can result in strong feelings about the advertisement. “An emotional appeal is related to an individual’s psychological and social needs for purchasing certain products and services. Many consumers are emotionally motivated or driven to make certain purchases.”

Here I take the Chanel’s N.5 perfume advertisement as an example. Obviously it used sex appeal to sell its products. The nudity of sexy model could results strong attention. Also it brings out an imagination to potential customers that if they use the Chanel N.5 perfume, they will be as attractive as the model is.

3 thoughts on “Marketing

  1. Marketing is concerned with creating, delivering, and managing a message, a product, or an idea. Marketing mixes elements from public relations, advertising, promotion, sales, and personal selling. Marketing’s purpose is to create an optimal customer experience for the customer by offering a product that meets their needs and wants at a price they are willing to pay. if anyone of you wants to know about Nonprofit Marketing then I have a stupendous thoughtful article for you to visit here now Nonprofit Marketing

  2. Marketing perfumes is such a unique challenge because it’s all about evoking emotions and creating a sensory experience through visuals and words. When I wanted to improve how I connected with my audience, I explored what is tone and realized how much impact it has on perception. Learning to adapt tone for elegance, warmth, or excitement completely transformed my campaigns. Just like perfume branding, the right tone can instantly shape how people feel, making the message more memorable and persuasive without overwhelming the audience.

  3. I like how you highlighted the role of branding and storytelling in shaping customer perception, because that’s often what makes a product stand out in a crowded market. Strong design and positioning create the first impression, but long-term growth usually depends on visibility and credibility. I’ve seen how this works across industries where trust is critical, like aviation. That’s one of the reasons I’ve been looking deeper into aviation seo — it blends technical optimization with niche-specific strategies, helping businesses not just look appealing but also get discovered by the right audience searching for specialized services.

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