Marketing

Marketing refers to the communication the value or meaning of a product, service or brand image to their potential customers in purpose of promoting or selling that service, product or brand. Marketing skills usually include target potential markets, research consumer behaviors and use strategic skills to advertise a product to the potential customers.

Since the increasing usage of perfume recent decades, it has become part of our normal life. The target potential customers of perfume basically are everyone. Business men and advertisers seek multiple ways to market perfume. The marketing of perfume involves more 

than just selling an aroma. Advertisers always try to fulfill an image for their products. The most common advertising appeal for perfume is sex appeal and emotional appeal. According to Ashwini Ambeker, sex appeal indicates advertisement use strategy including nudity or beautiful sexy models which is sexual suggestive. Over sexuality or sensuality raises curiosity of the audience and can result in strong feelings about the advertisement. “An emotional appeal is related to an individual’s psychological and social needs for purchasing certain products and services. Many consumers are emotionally motivated or driven to make certain purchases.”

Here I take the Chanel’s N.5 perfume advertisement as an example. Obviously it used sex appeal to sell its products. The nudity of sexy model could results strong attention. Also it brings out an imagination to potential customers that if they use the Chanel N.5 perfume, they will be as attractive as the model is.