The National Floriculture Forum recently returned from a tour of the Netherlands greenhouse industry followed by a visit to the international trade fair for plants (IPM ESSEN) in Essen, Germany. The trade fair exhibition featured nearly 1600 vendors from more than 48 countries covering 1.1 million square feet of space with a focus on technology, plant material, nursery stock, floristry, garden center goods, and much, much more. Some of the noted floriculture trends include miniature plants and containers, succulents, and living walls. Here are just a few examples of the magnificent plant material, displays and ideas encountered in Essen!
Please join OSU Extension, Maumee Valley Growers Association, and USDA-ARS for the 2016 Greenhouse Winter Conference in NW Ohio! Located in Delta, OH, the program includes a tour of Schmidlin Greenhouse and their new tomato growing operation and solar array, 1 hour of private CORE re-certification, 1 hour private Category 5 re-certification, lessons from a Kentucky food hub, and catered lunch. Please see the attached flyer for registration details and the RSVP deadline.
- 8:15 Registration and coffee
- 8:30 Tour of Schmidlin Greenhouse – Don Schmidlin
- 9:00 Schmidlin Solar Project and USDA-REAP Funding – Mike Litman, Sunlit Solar
- 9:30 Pesticide Applicator and WPS Updates – Beth Scheckelhoff, OSUE (1 h private CORE)
- 10:30 Research updates for greenhouse application – Jennifer Boldt , USDA-ARS (1 h private Category 5)
- 11:30 Lessons Learned from a Food Hub – Lilian Brislen of Food Connection
- 12:30 Lunch and depart
For additional information, please click here: 2016 Winter Conference Flyer
By Dr. Claudio Pasian, Department of Horticulture and Crop Science
The Ohio State University
A greenhouse grower from the South once told me: “If I couldn’t hire Spanish speaking workers, I’d be out of business very fast. In my area that’s the only help I can get”. It seems that only immigrant workers are willing to do many jobs that we Americans will do not do. Most of the comments I have heard regarding Spanish-speaking workers have been very good. However, poor communication skills have frustrated growers with limited Spanish speaking capabilities.
Lack of good communication between workers and their supervisors not only creates inefficiencies but also can be dangerous. Please, keep in mind that language is only part of good communication. Symbols, signs, expectations or behavior — which are all influenced by culture — are an integral part of the communication process.
In this article, I will discuss aspects that deal with the learning of Spanish as well as communication in general of which language is only one aspect.
Should I learn Spanish? Not necessarily. However, if you have to deal with a Spanish speaking workforce, knowing even some rudimentary Spanish can save you many headaches and earn good will.
Is it difficult to learn another language? That depends. Urgency, cultural interest and talent all play a role. For some people, learning languages is relatively easy. If you are like me, you will have to work a little harder than average. Regardless, if you want to, you will learn enough to communicate with your workers. To avoid frustrations, set realistic goals: start by learning a certain number of words and after that try a few verbs, etc. As much as you can, try to make it a fun project.
Is Spanish difficult? Yes and no. If you are a person who likes structured things with clear rules, you will like Spanish. A one letter-one sound system makes reading much easier. Verbs are more difficult than in English. Pronunciation will be a killer at the beginning. For most English speaking people, it’s just as difficult to pronounce the open vowels of Spanish as it is for us nonnatives of English speaking countries to pronounce the English language vowels. Do not despair! Time and effort will take care of the bumps at the beginning of the road.
What is the best way to learn another language? Different people learn in different ways. Find what works for you. Two effortless first steps: if your office is connected to the internet, you can pick a Spanish language radio station and play talk shows (no music) as background throughout the day; you can do the same with CD’s and records of Latin music. This will allow you develop the ability to distinguish words. Whatever method you choose, be sure to make it fun. Here are some suggestions: take a conversational class; travel to a Spanish speaking country; tapes (bookstore or library); find a tutor (Can it be one of your employees?); TV; make your own tape; get to know your Spanish-speaking employees.
Are there different types of Spanish? Yes, just like New York English and Mississippi English are different from Australian English. These national and regional differences should not be a problem if you learn basic, standard Spanish. Standard Spanish is identical from country to country so everyone can communicate using this form of the language. It is estimated that less than 10% of Spanish may be different from country to country. The only problems encountered may be if slang is used or when people have a heavy accent. Do you have problems understanding someone from New Zealand or England? In my opinion, most of the differences between the Spanish from different regions are at the same level as those from different English speaking countries.
Resources. In addition to the traditional Spanish teaching tools available in bookstores or libraries I suggest you get some of the following:
- Spanish in the Field. Practical Spanish for Ranchers, Farmers, or Vintners. By C. P. Clough, J.C. Comegys, and J.K.M. Saddler. agAccess Davis, CA. 1990.
- Ball Floriculture Dictionary. y V. Hoyosde Martens and M.L. NydiaPalma de Villareal Ball Publishing, Batavia Illinois, 1995
- Thomson’s English/Spanish Illustrated Agricultural Dictionary. By Robert P. Rice, Jr. 1993.
- WPS video in Spanish. EPA approved and prepared by MSU.
- Spanish for Greenhouse Supervisors. Claudio Pasian. Ohio State University Extension Publication and CD.
This last one is a collection of word and phrases both in English and Spanish strictly dealing with floriculture terminology. It is sold out at present, but if you need it, please get in touch with me (email@example.com).
Electronic Dictionaries and Technology. This “artificial intelligence” translation, whether by electronic device or internet, cannot convey subtleties of language and only occasionally work by translating word for word (literal). Beware! It is commonly said, “The translator is a traitor”…
Emergency Translations. Some companies offer on-the-phone translation services through bilingual English-Spanish speaking telephone operators. This service is frequently used by hospitals and other public agencies that provide emergency response. The cost varies according to the company.
Communication. Finally, keep in mind that “Communication is a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior”. In other words, how we say something may be as important as the words we use to say it, and this is influenced by culture.
By Dr. Claudio Pasian, Department of Horticulture and Crop Science
The Ohio State University
Who are the Latinos? Latino is someone of Latin American heritage. Hispanic, on the other hand, means “of Spanish or Latin American background.” For the most part, both terms are used interchangeably. There are no definitive and accurate statistics about the origin of the Latinos working in US horticulture. These Latino workers come from all over Latin America, but anecdotal information and some surveys indicate that most of them (at least 60%) are from Mexico.
Typically, Latino workers in US horticulture were raised in rural communities in Mexico and are young, and most likely in their 20s most likely. Most often, they have a basic level of education with no knowledge of the English language or very basic English language skills, and are following a dream. Some move to the US permanently, others plan to stay here only for a few years to work and to send money back home.
According to A. Saunders, a cross-cultural trainer, “A very big barrier for a new project team where members are from different parts of the world is not language. It is the baggage each team member carries in his/her own cultural suitcase”. We all carry a cultural suitcase containing a set of values. These values originate from the family and country in which we were raised and can be influenced by the organizations we belong to or even the work place. Therefore, to facilitate good communication it is important to have an idea of the cultural baggage or customs of other individuals.
In all my writings and presentations about this topic, I emphasize the importance of going beyond learning Spanish to communicate: learn about the culture of your Latino workers. In that vein, I want to share with you information about cultural traits and management styles I found in a book that should be a “must read” for everyone who supervises Latino workers. The book is called “Management in Two Cultures. Bridging the Gap Between US and Mexican Managers” by Eva S. Kras. Intercultural Press, Inc.
This book of only 104 pages is meant to be read by business managers doing business in Mexico. However, most of the information in it can be applied to any situation in the horticulture industry where Latino workers are involved. Ms. Kras’ book is based on a series of in-depth interviews she conducted with 72 Mexican and US executives.
In her work, Ms. Kras describes US and Mexican cultural and social traits and then describes, compares and contrasts the different management styles prevalent in the two cultures – without judging them. This will be my approach while presenting some of her work. You may agree or disagree with her findings and her interpretation. What is important is that you consider these terms when trying to improve your communication with your Latino workforce. Communication is much more than language. It requires understanding the culture!
What are cultural traits? Ms. Kras defines them as broad, strong, pervasive, and dominant generalizations about a culture. Obviously, such traits are not universal because each person is unique. The reality is that the perfect “typical” American or Mexican does not exist, and because of that, it is important to avoid stereotyping! We all want to be respected and appreciated as unique beings. The cultural and management traits described in the book are shown below.
|Cultural Traits||Management Traits|
Just as examples, let us choose two Cultural Traits, Etiquette and Personal Sensitivity plus two Management Styles, Supervision and Competition for a brief description.
Etiquette in Mexico. Ms. Kras’ research found that courtesy in Mexico is extremely important. Mexicans consider courtesy as an indicator of education (“bien educado”) since they assume that good manners are taught in school. First impressions are very important. Poor manners (informality that we Americans like so much can be interpreted as such) when people meet can mark the relationship in a negative way for a long time.
In Spanish, the way titles and pronouns are used indicate the level of formality. It is still common in Mexico to refer to a person of authority using a title such as “Señor” (Sir) or “Don.” Both “TU” and “USTED” are translated in English as “YOU.” However, TU indicates that the two people talking know each other well, and are possibly the same age and rank. USTED is used when there is no familiarity or when rank is involved. Most likely, a Mexican worker will refer to the boss as USTED. American supervisors of Latino workers who are learning Spanish are advised to use the USTED, a sign of respect, more than the TU. It is better to err on the side of formality…
In Mexico, it is common at work to shake hands when workers begin the day. This is followed by greetings and chitchat about the weather, health, family, etc. Mexican bosses earn the respect and loyalty of their employees through courtesy and diplomacy. A “good boss” never “toots his own horn” as it would be perceived as bad taste in Mexican culture.
Etiquette in the US. Efficiency is king in the US. “Let’s get to the point” is the key attitude: “Don’t slow me down with stuff that is not job related.” When addressing issues, Americans appreciate the “unvarnished truth” and sometimes without much regard to sensitivities on the other side. Does this mean that Americans are insensitive? No. It means that unlike Mexicans, Americans are expected to separate their emotions from their work. Yet, this very emphasis on objectivity can be interpreted as “bad manners” by other cultures. Outside of work, Americans are as sensitive and warm as anybody else is. One way some Americans try to show friendliness is though informality. It is more common in the US workplace to refer to a person of authority by first name instead of Mr., or to tell a joke to break the ice in an effort to establish rapport. However, for the Mexican employee, this behavior may achieve exactly the opposite effect.
Personal Sensitivity in Mexico. Ms. Kras says it all in one sentence: “Mexicans are extremely sensitive to the world around them and have a marked capacity to empathize with the people with whom they interact”. They are masters in avoiding confrontation and saving face. Because of this, they are very sensitive to criticism. Even at work, constructive criticism may be taken personally. Never criticize your employees in front of other workers, much less if the employee is also a supervisor! While face-saving is a human characteristic (found in all cultures), Mexicans have made an art of it to the point that they practice it even when not needed.
Personal Sensitivity in the US. As said earlier, Americans are expected to suppress emotions at work. Therefore, constructive criticism is not only tolerated but also expected in order to improve efficiency. In the US, to be tough at work is, more often that not, considered a “virtue.”
Supervision in Mexico. Mexicans have great respect for authority. Orders given by a superior are seldom commented on and much less questioned. Delegation of authority is not common. Employees will do as told, no more, no less. It is the boss’ responsibility to communicate well all that needs to be done and how. If a mistake is made, with this system it is the boss’ responsibility. Typically, Mexicans value being part of a group; work – often carried out along side other members of the extended family – is an extension of the group.
Supervision in the US. Americans place a high value on individualism and in the workplace, the “ideal” employee works independently. American bosses appreciate being able to delegate authority and supervising workers who like to “take ownership” of the job. Problems that arise on the job are seen as challenges and it is acceptable to make minor mistakes without loosing the boss’ support. In fact, meeting these challenges may represent a valued learning experience.
A detailed contrast and comparison of all cultural traits and management styles can be found in Ms. Kras’ book. I strongly recommend that you buy and read it. While reading, consider that these are broad generalizations. If you do not identify with some of the traits and management styles described, that is okay. Most likely, you will be able to recognize these characteristics in some of your fellow Americans. Also, keep in mind that societies in general and people in particular change over time. Doing business with the US and Canada through NAFTA is bringing change to many Mexicans and their business practices. However, this change may be less noticeable in people coming from small towns in rural areas (the source of most Mexican horticulture workers). Also, remember that the poisonous effect of what we call “Hollywood” (the movies) is being felt all over the world and it is changing many traditional cultures – in my opinion, usually for the worst.
The 2015 Michigan Greenhouse Growers Expo, in coordination with the Great Lakes Fruit, Vegetable and Farm Market Expo, will feature numerous sessions for greenhouse floriculture and vegetable growers. The Greenhouse Growers Expo will be held Dec. 8-9, 2015, at the DeVos Place Convention Center in Grand Rapids, Michigan. Highlights of this year’s conference will include information on production practices, how to become more profitable and reduce inputs, and how to grow niche crops.
- Grower experiences with insect biocontrol for spring crops – a panel presentation
- Greenhouse disease control update
- Greenhouse insect control update and the latest neonicotinoid research results
- Growing leafy greens and herbs in hydroponic systems
- Keys to successful containerized herb production
Owners or general managers of greenhouse businesses will be interested in sessions on how to boost their profits, cut their input costs and learn how to manage their businesses. Owners or managers will be interested in:
- How I grew my business: Recent adaptations we’ve made to stay competitive and profitable – a panel presentation
- Conventional lamps or LEDs? Factors you should consider
- Boomers or bust? Drawing GenX and GenY to the garden center
- Marketing strategies for novices, intermediates and experts
- Best performing annuals from the 2015 Michigan Garden Plant Tour
- How to reduce your fertilizer use
- MSU floriculture research update
- Transitioning your business
- Are using good bugs a cost-effective strategy for controlling insect pests of spring crops?
- Labor sessions: Review of seasonal labor supply for Michigan specialty crops, H2A and MIOSHA consultation
- Family business workshop: The Top Ten Mistakes that Break up a Family Business (Dec. 10)
In addition to the two talks on containerized herbs and leafy greens, greenhouse vegetable growers will be interested in the following sessions in the vegetable and general interests track:
- Prepare now, sweat less later: Key elements of greenhouse sanitation
- Cucumber production
- Pollination in the greenhouse
- Leafy greens production
- Food safety: FSMA final rules, environmental sampling in packhouses, sanitizer options for dunk tanks
- Food safety workshop (three-hour, hands-on workshop on Dec. 10, additional $25)
For an overview of the educational sessions at the Michigan Greenhouse Growers Expo, visit the 2015 Greenhouse Growers Expo website. Visit the Great Lakes Fruit, Vegetable and Farm Market Expo website for additional information, including the large trade show and how to register.