Why Do People Pay $25 for Cards Against Humanity?

The number one bestselling toy/games on Amazon today is a card game called “Cards Against Humanity.”  Almost 14,000 Amazon shoppers have written a review of the game.  Not only does this game hold the number one slot but the expansion pack, which contains an additional 100 cards is ranked number two in this Amazon category.  Card games and toys with massive followings are nothing new in the world (Pokemon cards, baseball cards, etc.), but Cards Against Humanity is special because if you go to the game’s website one of the first things that you see are two buttons.  The left button states “Buy now for $25” while the right button states “Download for free.” Why do people pay $25 when the company makes it simple to avoid paying them even one penny? Continue reading