Why Do Restaurants Encourage People To BYOB?

This past weekend I went to New Jersey for a reunion with three friends from high school.  We had a great time talking about the past, present and future.  For breakfast we went out to eat at PJ’s Pancake House.  PJ’s is located across the street from Princeton University and is very busy serving food from 7am to midnight on weekends.  I was surprised while sliding into the booth to see a large sign attached to the wall that said patrons were encouraged to BYOB (Bring Your Own Bottle/Booze/Beverage/Beer).  The sign even gave three Italian sayings on why drinking and eating go together.  Why would a restaurant encourage patrons to bring alcohol, especially in a college town? Continue reading