Whether you’re into crafts and DIY, boybands, gaming, or grilling, chances are you’ve watched a YouTube video about it before. YouTube is a video-sharing platform and the second largest search engine behind Google Search. Users watch over a billion hours of content on the site every day.
This post from our course blog discusses a growing issue on social media platforms–The Algorithm. Clicks = Ad $$ and algorithms reflect that. The echo chamber, or filter bubble, or whatever you want to call it, that is born from aggressive algorithms can be dangerous. Once you engage with certain content, similar content starts popping up more, and users are recommended increasingly extreme content.
Safiya Noble’s “Google Search” interrogates the algorithmic practices of biasing information through search engine results, specifically concerning how Black women and girls are rendered online. Noble states an ugly truth: “…search engine technology replicates and instantiates derogatory notions.”
Search results for the word “feminist” in YouTube Search.
TikTok-ers have recently been posting about such a phenomenon on YouTube, particularly affecting teenage boys, known as the “Alt-Right Pipeline.”
PewDiePie, a gaming channel, has been known as an entry to falling down the alt-right rabbit hole. “Edgy humor” becomes increasingly blurred with hate speech, and compilations of SJW/Feminist/whoever gets destroyed/owned/whatever becomes all you see. These subcultures are fed by content creators that promote each other and their other social media platforms. In an extreme instance, a shooter live-streamed his attack on a mosque and told viewers, “Remember lads, subscribe to PewDiePie.” In the past 4 years, alt-right groups have grown emboldened by support from former President Donald Trump.
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