Despite numerous efforts to increase the adoption of conservation practices among farmers, even those with an interest in doing conservation have low adoption rates. Formal extension and incentive-based approaches have not been very effective in promoting large-scale adoption of these practices. The previous lack of success observed in conservation programs highlights the necessity of restructuring the outreach approach to enhance the involvement of farmers in conservation practices. This study aims to build, promote, implement and evaluate a peer-to-peer learning approach to better educate and engage farmers in conservation efforts. The primary sample for this study will consist of farmers in the Maumee River watershed who have been identified by trained farmer conservation advocates as potential middle adopters – those who have expressed interest in conservation practices but have not yet fully implemented them. The advocates will engage with these farmers one-on-one to promote conservation practices. The study will use a variety of data sources and analytical methods to assess the main hypothesis, including both qualitative and quantitative data collected through program evaluation surveys and focus groups with advocates and engaged farmers. The literature review to-date indicates that a peer-driven learning approach may be an effective way to encourage farmers to adopt conservation practices. Peer-to-peer learning networks facilitate the sharing of information, encouragement, social support, trust, and collaboration. These factors contribute to an increase in knowledge and confidence, as well as technical support, and a reduction in perceived risk, ultimately resulting in the adoption of new practices. Using data from the Nature Conservancy’s Farmer Advocate for Conservation program, the long-term goal is to illustrate the relationship between a peer-to-peer learning approach and conservation program satisfaction, confidence in one’s ability to engage in conservation, and intentions to engage in conservation in the future. We will also examine how the effects of this learning system vary across different types of farms and farmers, including variation in farm size, tenure, age, education level, farming experience, and farm succession, and the extent to which program satisfaction is driven by common themes in the literature (e.g., greater trust in peers, more tailored information). At the completion of this project, we expect to find support for the effectiveness of peer-to-peer learning approaches, and evidence for when these programs might be most effective (or for whom). This is important because despite the expansive literature on farmer adoption of conservation practices, there are few studies explicitly examining the relationship between a peer-to-peer learning program and conservation progress. Additionally, using data from the Nature Conservancy’s Farmer Advocate for Conservation program provides critical insight into how farmer thinking, intentions and behaviors change when working with other farmers over period of time. The results of this research will be used to help identify key areas where the peer outreach program can be improved to better support farmers in pursuit of conservation outcomes.