I highly recommend that you view this video regarding five low-cost marketing strategies for small businesses:
This video provides a phenomenal representation of how a small business can be very successful in their marketing efforts. The great thing about this video is that it does not only refer to small businesses as a whole, but it breaks small businesses down into those that are business to business and those that are business to consumer. The five low-cost marketing strategies that this video lists are as follows: (1) Industry-Trade Publications and Magazines (2) Chamber of Commerce (3) Social Media (Facebook & LinkedIn) (4) “SMS” Marketing (Texting) (5) Email Marketing. The gentleman in this video put a lot of emphasis on social media marketing. He broke this strategy down for B2B small businesses recommending that LinkedIn would be the best fit for them, and when in comes to B2C small businesses, Facebook is the best fit as it is free of cost for them. “SMS” Marketing is just marketing through texting. This can be very successful as long as businesses using this strategy are providing up-to-date and important information when doing so. The same goes for Email Marketing. If businesses provide information that the business or person receiving the email or message will find important, it will help them be successful.
Viewing this video myself provided me with a much better understanding of this topic in several ways. First off, I know I am not alone when saying that when somebody mentions small businesses, I never think to break it down into the two categories of business to business as well as business to consumer businesses. It is quite evident that doing so allows for a much better understanding of what strategies to use and where. Along with this, depending on the audience that a small business is intending to market towards, there are only certain strategies that will work. The gentleman in this video describes different types of businesses and what strategy would be the best fit for them. The most beneficial piece of information that I learned from this video is that when marketing, you must provide information that your audience wants to know and learn, because providing that information will lead to success.