Avril Lavigne was replaced by a look alike in 2003, after she died by suicide. The theory is that she was struggling with her fame and once she found out that her parents were getting a divorce, she killed herself. At this point the claim is that she was replaced by a look alike named Melissa who wrote about Avril’s death in her later albums. This conspiracy ebbs and flows, it resurfaces every few years and social media goes wild with theories about what happened to Avril. The first appearance of this theory was in 2012 on a supposed fan website for Lavigne that was (somewhat) poorly written in Portuguese.
There are many people who have come up with evidence that this is true, including, her face structure is different mostly her nose, she has gotten smaller in stature, and most prevalently, she said she would never wear preppy clothes and starting around the time they claim she died, she did start wearing “preppier” clothes. There are also theories that her voice sounds higher, her signature has changed, certain birthmarks or freckles have shown up or disappeared over time, and even that she started to do photoshoot and music videos showing more skin.
On the other side of this theory, people are confused as to why there would be an imposter in the first place. Stating that she wasn’t terribly popular or influential at the time, but they still wouldn’t have been able to hide news that she had killed herself. Avril has confronted the media saying that this conspiracy is dumb and of course she hasn’t been replaced, but isn’t that what a clone would say??
A few years later a mysterious internet goer posted on a blog that they had made the whole theory up to see how easy it was to make people online believe what you say, after this people still believed that Avril was dead, and Melissa had taken over as New Avril. They had invested so much, both emotionally and in researching her that they couldn’t not believe the theory. It was hard for people to believe that Avril may have just changed overtime and moved away from her angsty teenage-like ways that everyone came to know so well.
Contextually, these beliefs started online, in blog-form. It didn’t take long for the “news” to spread to different websites and social media platforms, it started with fans of Avril and eventually got to the point that anyone and everyone was catching wind of it and spreading it further. The influence of the internet keeps this theory alive, even after people have been told that it isn’t real, and it was made up. Overall, people find it hard to disbelieve something once they have been shown ‘solid’ evidence that it was real. Many people find it hard to not notice all of the little differences between ‘Original Avril’ and ‘New Avril’. It is too weirdly interesting of a topic for them to not investigate it and find out whether or not what they see is what they should believe.
“Avril Lavigne Is Not Dead – & She’s Not Dumb.” FASHION Magazine, 12 Feb. 2019, fashionmagazine.com/culture/avril-lavigne-conspiracy-comeback/.
Bassil, Ryan. “Investigating the Conspiracy That Says Avril Lavigne Was Killed off and Replaced With an Actress.” Noisey, VICE, 1 Oct. 2015, noisey.vice.com/en_uk/article/r7pebb/was-avril-lavigne-killed-off-and-replaced-with-an-actress.
“Why Is Nobody Talking About The Fact Avril Lavigne Died And Was Replaced With A Clone?” Punkee, 13 July 2018, punkee.com.au/nobody-talking-fact-avril-lavigne-died-replaced-clone/52385.
Feinberg, Ashley. “Did Avril Lavigne Die in 2003?: An Internet Conspiracy, Explained.” Gawker, blackbag.gawker.com/did-avril-lavigne-die-in-2003-an-internet-conspiracy-1734185142.
“Avril Lavigne Murió y Fué Sustituida!” Avril Lavigne Murió y Fué Sustituida!, avrilestamuerta.blogspot.com/.