David Cronenberg’s Videodrome
Summary & Implications: What is the author’s project and why is it important now? What’s the narrative about the field that’s emerging from the reading? What narratives are silent? Whose voices are silent?
Caetlin Benson-Allott writes persuasively that the old theories of film spectatorship should now be adjusted based on the fact that the cinematic experience is no longer the most dominant form of filmic consumption. She argues that home video now holds the position of being the primary way one sees films (and that’s certainly true in the very present moment of Summer 2020, thanks to the dangers of COVID-19). She argues that because much of spectatorship theory is based on the cinematic apparatus as a structuring metaphor, the fact that most people now watch movies at home should trigger a revision of spectatorship based on the aspects of home video as the structuring metaphor. She continues to claim that the shift to home video has changed the way filmmakers compose their films and address their audiences, which covers everything from the prevalence of over-the-shoulder shots (that, she claims, provides a presence within the film that excuses the outside attention grabbers like a partner walking in front of the tv or other such distractions) to color changes (which, she argues comes with other shifts in the political nature of the films that have changed).
Similar to Connor‘s claims that films are always about their own making, Benson-Allott uses horror films, which are always about cultural anxieties, to show how many films within that genre are places where filmmakers worked through the anxieties related to the shift to home video viewership. This comes in the form of 5 close-reading-based chapters, which follow a general historical/temporal path. The first, a series of readings of George Romero’s Dead series sees how one filmmaker shifted storytelling and filmmaking techniques in response to changes in distribution models. Then Benson-Allott reads Videodrome and The Ring for their focus on the VHS as a space for thinking through anxieties of cultural imperialism and reproduction/piracy, with the former coming at the start of the home video phenomenon and Canada’s fears of US media imperialism and the latter coming at the inflection point between VHS and DVD, a supposedly more secure home video format which allowed the filmmakers to truly demonize the easy reproducibility inherent in VHS. Then Benson-Allott looks at the Grindhouse film(s) and how they create a simulacrum of what she calls “cinematicity” or the “unique process and experience of theatrical exhibition” as a singular cinema object even as they also prepare for their eventual permanent home on separate home video discs, a fate which would render that simulacrum even more visible and pointed in an effort to bring attention to the falseness of the cinematic “truth” (133). Benson-Allott wraps up her close readings with a chapter on what she calls “faux footage” horror films, from The Blair Witch Project to Cloverfield, each of which, she claims, calls attention to the dangers of peer-to-peer file sharing as a place where unverifiable footage (files) could lead to hauntings and other dangerous outcomes.
Benson-Allott closes her book in a brief but dense conclusion, thinking through the supposed “freedom” that home viewers feel in relation to the films they watch. She claims that the freedoms associated with home viewership are still largely structured and controlled. In other words, you get some limited temporal control over the film you watch (you can choose when to start it, and to pause it for a moment or overnight if necessary, and you can of course rewind and fastforward and jump around) but that the temporal freedom is not total in that you are not able to choose different orders or takes or events to happen. The movie is still the movie. She also claims that things like DVD menus and the like are used to put your viewership of the film in a particular context, a certain limited perspective on the film. In other words, though the home video spectator is more empowered than the cinema spectator, who is traditionally seen as subjecting themselves before a film, that power is still quite limited and used to turn the spectator into a subject, just one of a different variety.
Benson-Allott’s readings and claims are largely persuasive, as she calls attention to a platform that has largely been either ignored or only marginally considered. I hope that my own work in the future can further extend some of the claims she makes here into the streaming age.
Context: Who is this author debating with and why? What is the context of the text’s production and distribution? What historical, cultural, etc. factors affect the way it makes meaning? Does the author seem to be in conversation with other scholars and/or paradigms? Where is this piece of writing centered in the field? What is their intervention in the literature/field? What text is this text in conversation with?
Benson-Allott’s major task is to decentralize spectator theory put forwards by apparatus theorists like Christian Metz, Laura Mulvey, and company. She does so not by following other critiques of that theory on the grounds of its totalizing vision of the cinematic apparatus from which nobody can escape but by historicizing it as once being somewhat explanatory in its concept of the way films position their spectators but that movies now position their spectators differently because those spectators are most likely to be spectating at home. In the process of this project, she also responds to D. N. Rodowick’s musings on the “end of cinema” to claim that movies aren’t dying, just changing. She uses Vivian Sobchack’s phenomenology to talk about the way VHS and bodies interact in Videodrome, Barbara Creed’s concept of the monstrous feminine to write about the abject horror of the VHS tape as womb, and Derrida’s simulacrum to think about what it means for something to have cinematicity. Each of these theorists are given their due and woven into the larger work Benson-Allott is doing here.
As is becoming a refrain here, though, Benson-Allott’s book has its limitations in that it doesn’t quite come up to the present anymore. What does the proliferation of streaming channels, especially now that companies are consolidating many of their back catalogues under their own service mean for what she lays out here? In many ways her text is easily extensible to the present moment, which marks it as a very valuable text indeed. But it is limited in that she is necessarily unable to address the things that have come to be after the time of her writing.
Eduardo Sánchez and Daniel Myrick’s The Blair Witch Project
Methodology: What is the methodological framework of this text? What methodological moves or questions does the author engage? What is their object of analysis?
Benson-Allott takes the concept of spectator theory and apparatus theory under a microscope using horror films for close readings in an effort to understand how spectatorship changes when one is sitting on their couch watching a movie on their tv instead of in a movie theater. Each close reading has several subsections, which usually revolve around explaining one aspect of the film-in-question’s nature, from the filmic techniques to the political and technological context, including often one major relevant film theorist as noted above.
Rhetorical Moves: What are the major rhetorical moves of the author’s arguments?
Benson-Allott gets most of her rhetorical power from the strength of her close-readings and the context she provides in each chapter for those close readings. She adds on to spectator theory in a valuable and important way, critiquing it for being too narrowly focused and not adapting to the realities of spectatorship over time. In tracking how home video spectatorship was thought about through the films themselves, Benson-Allott is able to provide examples of how this work can be done beyond what she covers in her book as well, opening the door for further work done in her model after the fact. In that way, Benson-Allott provides a great example of scholarship, one to emulate.
Engagement & Application: How do I engage this text? How does this apply to my work? Does it support or provide a counterargument or model for strong intro or lit review? In other words, why is this piece of writing useful to me and/or how is it limited (bad writing style, problematic, didn’t consider x, y, and z)? Does it intersect with other items on the list?
This one really opened some doors for me. For one, it triggered a breakthrough in my conception of the legacyquel as designed for home viewership on platforms like Disney+ (which houses all of the Star Wars films and much of the ancillary material) and HBO MAX (which houses many of the DC universe films). I’m excited to work through the details and consequences of this new area and way of thinking for my project.
Key Terms: What terms are key to the author’s argument, and are they operationalized explicitly or implicitly?
home video (as an expansive term encompassing basically any technology/platform that allows movies to be watched outside of a theater), spectatorship, apparatus, formats, spectator, simulacrum, cinematicity, postcinematic, control, power, film subject, video subject, phenomenology, abject
Significant Quotations: What key quotations from this work would I want to have quick access to?
This study takes the polemical position that video distribution changed and is changing spectatorship and that film and new media theorists must attend to these changes. We must attend to the ways video platforms affect the motion picture experience if we want to continue to comment on the ideological significance of motion pictures for contemporary culture, politics, and subjectivity. (2)
Like movies about video and movies made possible by video (such as the aforementioned 1980s horror cycle or the concomitant increase in children’s features, or “kid vid”), movies made in periods of technological change offer a deep well of material for new theories of motion picture spectatorship in an age of multiplatform distribution. The producers and artists working within the US and Canadian entertainment industries know that most viewers approach their products through one video format or another; only “film studies” continues to insist on the primacy of the cinematic experience, and we do so in spite of our own video-enabled research and pedagogy. (6-7)
[…] I examine how innovations in motion picture exhibition have changed the way filmmakers imagine and address the spectator. What one can show influences what one can say, so the effect of video platforms on filmmaking matters not only because they influence production (as Janet Wasko, Frederick Wasser, and David Bordwell have shown) but also because they shape the transmission of ideas. By examining how the movies’ production design, cinematography, and editing anticipate video distribution, we begin to recognize new patterns and how they interpellate the spectator. By reading these formal innovations in conversation with the narratives they convey, we can see how filmmakers negotiate story, platform, and form to achieve a particular response and a viewer. (26)
Thus I argue (contra Neale and Bordwell) that the allegedly disposable shoulder represents not a concession to but a thematization of video exhibition, specifically of the other video viewers whose bodily presence remains irritatingly visible during televisual exhibition and so must be psychically repressed from one’s movie experience. This need does not exist in the same way at the cinema, where silhouettes of heads tend to block the bottom of the screen instead. Hence Romero’s “over-the-disposable-shoulder shot” – which was nowhere near as prevalent in Day of the Dead and non-existent in Dawn of the Dead and Night of the Living Dead – must be recognized as a new video convention that reflects the current mode of consumption. Indeed, it could even be read as creating a spectatorial continuum between the video viewer and the diegetic look that further involves the spectator in the narrative. (56)
Unlike remakes, reboots rarely follow the narratives of their antecedents and typically create new mythologies for the old horrors, mythologies that can then produce a new line of sequels. In some cases such reinventions can lead to innovations in the horror genre – such as the attention to feminine class markers in the new Texas Chain Saw Massacre – but most reboots merely cash in on name recognition. (59-60)
Videodrome (1983) was among the first narrative representations of home video and develops preexisting anxieties about the technology’s capacity for surveillance, psychic violence, and espionage. As early as 1977, movies like Demon Seed began to suggest that viewers beware lest their new consumer electronics consume their lives and identities. Yet few of the movies about video address the machines of exhibition themselves, much less our embodied encounters with them. Cronenberg’s Videodrome and Gore Verbinski’s The Ring (2002) are unique in their willingness to focus on videocassettes as material objects we manipulate – and are manipulated by. These two movies bookend the videotape’s reign as the dominant motion picture platform, and both use cassettes as metaphors for larger media takeovers (specifically the Americanization of Canadian media and the threat of digital piracy). They do not bear the traces of video distribution in the same ways that Romero’s later zombie movies do, but they do advance the artistic tradition of self-reflexive filmmaking by turning the camera on the VCR and the cultural battles it catalyzed. Through unsettling narrative and formal techniques they ask how home video reconstructs the film spectator and in whose interests these changes occur. (70)
As this chapter will show, Videodrome uses the story of Max Renn’s involvement with Videodrome to contend that video spectatorship forces the viewer to adapt physically to suit a new technological environment. It will then explore how the movie imbricates Max’s story in a series of explicit references to Canadian media history and uses these connections to ground its reading of consumer electronics in a surreal critique of the United States’ technocultural imperialism. After outlining this political intervention, I will argue that Videodrome offers its spectator a phenomenology of new media through a radically destabilizing form of first-person filmmaking. (71-2)
Grindhouse invokes cinematic abjection to emphasize the historical contingency of spectatorship. Its simulacrum of suboptimal viewing conditions thus brings the spectator’s attention to the here-and-now-ness of spectatorship and utopian fantasies about the cinema. For inasmuch as the movie depicts a cinematic utopia – and its idealized theatrical nonplace that never was – it drags the spectator into this fantasy as well, since she is also part of the motion picture apparatus. Indeed, the motion picture apparatus and the simulacrum interpellate the spectator similarly. (146)
By emphasizing the thrills of illicit viewing but associating it with inevitable death, [faux footage] movies make pirate spectatorship horrifying. Taken on their own, these movies can seem innocuous, far-fetched, even silly, but read within their industrial context, including the MPAA’s war on piracy, they offer intimations about the dire consequences of illicit spectatorship that may scare viewers away from the pleasures of piracy. Like Videodrome and The Ring, they promise death to pirates, yet they do so by uniting tropes from horror films, reality television, and MPAA public service announcements. Indeed, they teach the spectator not to go searching for underground videos, because what she finds could be deadly. (168)
Whereas cinema and television immerse the spectator in the illusion of voyeurism or indulge her in narcissistic fantasies of panoptical vision, the prerecorded video apparatus replaces such powers with temporal control. That is, all video playback technologies give their subjects (limited) temporal control over the motion picture and sustain the subjects fantasy of coherence and autonomy through an illusion of temporal mastery. (204)
Prerecorded video compromises some of those [cinematic spectatorial] pleasures by making the apparatus visible to the spectator and foregrounding her participation in it. Indeed, it can be rather difficult to prostrate oneself to a thirty-inch screen when other people, noises, or technologies keep interrupting. The prerecorded video apparatus compensates for these losses by allowing the viewer to fantasize that she is in possession of the text instead of being possessed by it. Not only can the spectator physically possess her video tape or disk, but she may experience similar feelings of possession regarding her digital files. […] Through possession, prerecorded video gives its spectator a powerful illusion that she can control time and marshal outside events to suit her schedule. (206-7)
In foregrounding pre-recorded video as an apparatus, I am suggesting that the video subject internalizes the prerecorded video interface much as she does the remoteness of the cinematic projector or the flow of various television channels. More than any individual technology, the persistence of the basic functions of video playback has come to unify and define the spectator’s experience of video. The video spectator possesses temporal control over a movie, but that is not the same as the power of self-determination, the power to imagine what it means to be a video subject. (207)
Thanks to prerecorded video, it now seems that we can watch what we want when we want, but who we understand ourselves to be in that moment remains a function of the motion picture apparatus, because spectatorship is always a power play. (208)