When you’re thinking of growing your plumbing business, it’s understandable to feel lost, especially if you’re just starting out and have only worked as an independent contractor all your life. You may be faced with various questions such as how to grow your business and why promote your business in the first place.
To help you along your way, we have curated a list of 3 effective ways to grow your plumbing business. Even if you already have an existing business, you can still use the following methods to improve your current strategies if they are not working.
1. Build a website for your plumbing business.
Even if you are still starting your company, you can never go wrong with establishing a website for your business, even in its early phase. Nowadays, many companies have adopted digital marketing over traditional ones and having a website right from the outset will be advantageous for you.
You don’t have to have the most extensive knowledge in creating and running a website since such services are readily available online for you. These service providers know why it’s important to promote your business. A wide range of plumbing businesses, such as plumbingauthority.ca and tomdayplumbing.com, have a website up and running. When you’re drawing up plans for your own website, check these websites out so you know what your own website needs.
And while you don’t have to spend a fortune for a website, you should at least build one decent enough to make a good first impression on your target audience.
Below are some of the things you should keep in mind as you begin to plan for your website:
- Don’t be afraid to start simple.
- Avoid overloading your website with information.
- Consider applying Search Engine Optimization (SEO) strategies.
- Increase your website’s visibility through SEO.
- Make navigation convenient with clear call-to-action buttons.
2. Make the most out of social media.
Why promote your business anywhere else when you can take advantage of social media marketing?
Like any other business, they harness social media after establishing a website. You may think of it negatively and view yourself as someone jumping on the bandwagon. Fortunately, it has been proven that having a social media platform can aid you in promoting your business, It is one of the top ways to attract customers, get their feedback, and establish loyalty.
If you have no idea which platform to use, get some ideas below:
You can reach out to Facebook’s billions of users when you’re marketing your plumbing business. Facebook lets you take the guesswork out of marketing once you set up your Facebook business page. Here you can lay out all the essential details of your services.
Instagram for a plumbing business? Yes, that is possible! You can feature your portfolio of completed plumbing services on Instagram, which is an excellent way to let prospective customers focus on the quality of your work.
If you have difficulty looking for staffing, you can hit two birds with one stone because you can look for prospective employees while letting other people know about your services.
To use this platform for your plumbing business, you can upload plumbing-related videos with the primary goal of directing viewers to your website and eventually contact you for your services.
3. Offline or Traditional Marketing
Photo by Eva Bronzini: https://www.pexels.com/photo/close-up-shot-of-marketing-strategy-text-7661068/
Sure, most businesses have already migrated to the digital way of marketing their business. However, this should not mean you should shun traditional marketing strategies since the nature of your business can benefit from this. Below are ways to promote your plumbing business the traditional way.
- Put your logo on everything.
Enhance brand recall by putting your logo on everything—vehicle, uniform, and even your plumbing tools. And even if you mainly deal with minor projects, you and your team will look sharp while carrying out your services.
- Take advantage of print media.
Print is not dead as there are still newspaper readers, and there are still people who rely on the newspaper to look for places where they can book services like plumbing.
- Trust the power of word-of-mouth.
Nothing can beat the power of word-of-mouth. Even if you have a handful of clients at the start, always do your best to carry out your services so they can put in a good word for you if their family, friends, and colleagues at work will ask who to book for the plumbing woes.
Adapt Your Strategy And Watch Your Plumbing Business Grow
It is only difficult initially, but once you get past this hardest part, you will soon learn what works best for your plumbing business. So, be sure to utilize these 3 effective ways to grow your plumbing business or update your existing ones and see your business thrive.