Business Model Canvas: BuzzBand
My group and I took a journey and developed a business model canvas for a product that we created called the BuzzBand. The BuzzBand is a comfortable wristband that acts as a vibrating alarm clock that requires 20 steps by the user to be shut off. After sending out surveys to discover our target market and get customer validation, we dove into the BMC to determine aspects like key partners, revenue streams, and key activities. Our team made several different drafts as we learned more about our plan for our product. We had to consider all steps of the process from the manufacturing of the wristband, the development of the app, advertising our product to the public, creating our cost structure, and thinking about future improvements. This project was extremely informative and creative, allowing a bunch of young adults to simulate the aspect of a “start-up.”