Growing new non-GMO soybeans

OARDC’s soybean breeding program serves, in part, a growing niche — the producing, selling, and/or exporting of non-GMO soybeans (not genetically engineered). Here’s why (video, 2:46).

Niche marketing, says sustainability advocate John Ikerd in a paper on marketing and sustainable agriculture, is a way to “enhance the economic viability of systems that are ecologically sound and socially responsible and otherwise likely to be sustainable.”

In other words, niches are one way to strengthen a side — the staying in business and making a living side — of the sustainability-based ecological pyramid.

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