For updated website, see https://danielsude.com
At this year’s School of Communication, “Comm Day,” I was delighted to receive the 2020 Peer Mentor Award. Nominated and voted upon by my peers, this award recognize the informal mentoring that occurs within a department. It was nice to know that the long talks about statistical analyses, research ideas, and navigating intradepartmental relationships were helpful!
Informal support – whether one is functioning as teacher, sympathetic shoulder, or cheerleader – helps a department function, and I was one among many supportive graduate colleages in the School.
On May 5th I had the pleasure of having my dissertation officially accepted by The Ohio State University’s graduate school.
It’s title was: More Than Partisans: Factors that Promote and Constrain Partisan Selective Exposure with Implications for Political Polarization
Westerwick, A., Sude, D.J., Robinson, M., & Knobloch-Westerwick, S. (in press, 2020). Peers versus pros: Confirmation bias in selective exposure to user-generated versus professional media messages and its consequences. Mass Communication and Society. https://www.tandfonline.com/doi/full/10.1080/15205436.2020.1721542
Political information is now commonly consumed embedded in user-generated content and social media. Hence, peer users (as opposed to professional journalists) have become frequently encountered sources of such information. This experiment tested competing hypotheses on whether exposure to attitude-consistent versus -discrepant political messages (confirmation bias) depends on association with peer versus professional sources, through observational data and multi-level modeling. Results showed the confirmation bias was differentiated, as attitude importance fostered it only in the peer sources condition: When consuming user-generated posts on political issues, users showed a greater confirmation bias the more importance they attached to a specific political issue. Furthermore, exposure generally affected attitudes in line with message stance, as attitude-consistent exposure reinforced attitudes, while attitude-discrepant exposure weakened them (still detectable a day after exposure). Attitude impacts were mediated by opinion climate perceptions.
For a brief summary, please see the Publications section.
Garrett, R.K., Sude, D.J., & Riva, R. (2019, in press). Toeing the party lie: Ostracism promotes endorsement of partisan falsehoods. Political Communication. https://doi.org/10.1080/10584609.2019.1666943
Research suggests that ostracism could promote endorsement of partisan falsehoods. Socially excluded individuals are uniquely attentive to distinctions between in-groups and out-groups, and act in ways intended to promote group belonging, potentially including a greater willingness to accept claims made by other group members. We test this assertion with a 2 (ostracism) X 2 (anonymity) X 2 (topic) mixed factorial design using the Ostracism Online paradigm with a demographically diverse online sample of Americans (N = 413). Results suggest that when ostracized, both Democrats and Republicans are more likely to endorse party-line falsehoods about the 2016 U.S. Presidential election. These effects are contingent on several individual-level differences, including strength of ideological commitment, cognitive reflection, and faith in intuition for facts. These patterns failed to replicate with fracking, a politically charged science topic.
Had the joy of giving two presentations at the 2019 International Communication Association conference in DC. Even the Tuesday session (end of conference) was pleasantly packed.
First presentation focused on a finding where the gender of the author of a political opinion piece was more influential in shaping whether people selected and spent time reading that piece than the stance of its political content! In other words, our cross-partisan identities sometimes matter more than our partisan ones and can foster “reading across party lines.” Work was the product of a collaboration with Dr. Westerwick and Dr. Knobloch-Westerwick, as well as the lab’s talented undergraduate programmers.
Sude, D., Knobloch-Westerwick, S., Robinson, M., & Westerwick, A. (2019). “Pick and choose” opinion climate: How browsing of political messages shapes public opinion perceptions and attitudes. Communication Monographs, 4, 457-478. https://doi.org/10.1080/03637751.2019.1612528
High-choice media environments allow people to cocoon themselves with like-minded messages (confirmation bias), which could shape both individual attitudes and perceived prevalence of opinions. This study builds on motivated cognition and spiral of silence theory to disentangle how browsing political messages (both selective exposure as viewing full articles and incidental exposure as encountering leads only) shapes perceived public opinion and subsequently attitudes. Participants (N = 115) browsed online articles on controversial topics; related attitudes and public opinion perceptions were captured before and after. Multi-level modeling demonstrated a confirmation bias. Both selective and incidental exposure affected attitudes per message stance, with stronger impacts for selective exposure. Opinion climate perceptions mediated selective exposure impacts on attitudes.