Peers versus Pros: Confirmation bias in selective exposure to user-generated verus professional media messages and its consequences

Westerwick, A., Sude, D.J., Robinson, M., & Knobloch-Westerwick, S. (in press, 2020). Peers versus pros: Confirmation bias in selective exposure to user-generated versus professional media messages and its consequences. Mass Communication and Society. https://www.tandfonline.com/doi/full/10.1080/15205436.2020.1721542

Political information is now commonly consumed embedded in user-generated content and social media. Hence, peer users (as opposed to professional journalists) have become frequently encountered sources of such information. This experiment tested competing hypotheses on whether exposure to attitude-consistent versus -discrepant political messages (confirmation bias) depends on association with peer versus professional sources, through observational data and multi-level modeling. Results showed the confirmation bias was differentiated, as attitude importance fostered it only in the peer sources condition: When consuming user-generated posts on political issues, users showed a greater confirmation bias the more importance they attached to a specific political issue. Furthermore, exposure generally affected attitudes in line with message stance, as attitude-consistent exposure reinforced attitudes, while attitude-discrepant exposure weakened them (still detectable a day after exposure). Attitude impacts were mediated by opinion climate perceptions.

 

 

Toeing the Party Lie

For a brief summary, please see the Publications section.

Garrett, R.K., Sude, D.J., & Riva, R. (2019, in press). Toeing the party lie: Ostracism promotes endorsement of partisan falsehoods. Political Communication. https://doi.org/10.1080/10584609.2019.1666943

Abstract:

Research suggests that ostracism could promote endorsement of partisan falsehoods. Socially excluded individuals are uniquely attentive to distinctions between in-groups and out-groups, and act in ways intended to promote group belonging, potentially including a greater willingness to accept claims made by other group members. We test this assertion with a 2 (ostracism) X 2 (anonymity) X 2 (topic) mixed factorial design using the Ostracism Online paradigm with a demographically diverse online sample of Americans (N = 413). Results suggest that when ostracized, both Democrats and Republicans are more likely to endorse party-line falsehoods about the 2016 U.S. Presidential election. These effects are contingent on several individual-level differences, including strength of ideological commitment, cognitive reflection, and faith in intuition for facts. These patterns failed to replicate with fracking, a politically charged science topic.