I served as a Marketing Intern at Freeda Media in Milan, Italy for my STEP Signature Project. My main activities involved working on a team of four people to conduct a comprehensive competitor analysis for the UK and US markets and developing a survey to gain deeper insights into the UK market.
Completing my STEP Signature Project profoundly transformed my understanding of myself, my assumptions, and my worldview. I discovered a newfound confidence in my ability to adapt to new environments and work collaboratively with diverse teams. Initially, I assumed that my lack of international experience might hinder my performance, but I quickly learned that my unique perspectives were valuable assets. This experience also broadened my view of the media and marketing industries, showcasing the importance of cultural nuances and the dynamic nature of global markets.
Several key experiences during my internship at Freeda Media led to these transformative changes. First, the process of conducting the UK and US competitor analyses required deep dives into unfamiliar markets, pushing me to understand and appreciate different business strategies and market dynamics. This task improved my research skills and taught me to approach problems with a global mindset, considering various cultural and economic factors.
Secondly, collaborating with my team of four people, each from a different background, was instrumental in reshaping my understanding of teamwork and communication. Our diverse perspectives often led to lively discussions, where I learned the importance of active listening and open-mindedness. These interactions highlighted how different viewpoints can lead to more innovative and effective solutions.
Additionally, creating the survey for the UK market required direct interaction with potential consumers, which highlighted the importance of effective communication in marketing. Crafting clear and compelling questions was essential to elicit meaningful responses. This experience demonstrated how precise language and thoughtful question design can significantly impact the quality of data collected, ultimately influencing the success of marketing strategies
Finally, living and working in Milan, a city renowned for its cultural richness and business innovation, was an enriching experience that extended beyond the professional realm. Immersing myself in a new culture helped me develop greater cultural sensitivity and adaptability, qualities that are crucial in today’s interconnected world.
The transformation I experienced during my STEP Signature Project is significant for several reasons. Academically, the skills and insights I gained have already begun to inform my studies in marketing and business, providing real-world context to theoretical concepts. This practical experience will undoubtedly enhance my academic performance and understanding.
On a personal level, the confidence and adaptability I developed have positively influenced how I approach new challenges and opportunities. I now feel more prepared to step out of my comfort zone and embrace diverse experiences, knowing that I can thrive in unfamiliar environments.
Professionally, this transformation is invaluable as I potentially pursue a career in marketing. The ability to conduct thorough market analyses, work effectively in diverse teams, and empathize with consumers are critical skills in this field. Furthermore, my experience at Freeda Media has reinforced my interest in working for globally-oriented companies, where I can leverage my international experience and cross-cultural understanding. This project has not only shaped my career aspirations but also equipped me with the tools to achieve them.
