My STEP project was a creative marketing internship where I was responsible for content planning, creating, and scheduling internally and for our clients. I managed the email marketing campaigns for our company by creating and sending out emails. I worked on-site with clients independently to film and photograph content for their marketing strategy.
While working at EGC I gained an abundance of knowledge working with our multiple clients in various industries. The majority of our clients were small businesses similar to the one I was working at. Seeing how much these small businesses have to invest to keep their business going is eye opening. I’ve definitely realized that I no longer wish to work for such a small company as they tend to lack structure and stability that are often taken for granted when working for a larger company. Even though I love the creative freedom I was offered I realized it wasn’t worth the sacrifice of a larger, more established company’s structure. While I learned an immense amount working for a small company, I was faced with setbacks during this internship that I don’t believe would have happened if it wasn’t such a small company. Additionally, I realized I like being able to work on a team with other associates. At EGC, I was only able to sometimes collaborate with the boss, but a majority of my assignments and work were independent. Overall, I do feel like I have a changed perspective and understanding of myself, assumptions, and my views through my experiences at EGC.
From the very beginning of my STEP internship I learned a lot about working for such a small company. Facing many challenges, I learned how to become more in tune with myself and my goals for the future. One of my first challenges I faced was having my hours cut by the company, EGC. Due to unforeseen circumstances, they needed to reduce them. This left me with considerably less hours and income than I thought I would be receiving for the summer. However, I realized that stability is not guaranteed in smaller businesses. I didn’t let this stop me from pushing myself. I found that this experience was actually pivotal for my career as it finally allowed me to open myself up to getting a second job. As a result, I was able to earn a job in retail this summer which was something I’ve always wanted to do.
Aside from the challenging start, I was really able to see the creative side of marketing through this internship. Getting to create content and have my creative ideas encouraged was refreshing. When working in a small company I juggled many various tasks and had to be creative with coming up with solutions and suggestions. Brainstorming ways to generate more traffic for EGC and our clients was key. Creating and implementing creative ways to engage consumers to want to take part in EGC and the small businesses we worked with showed me how much I love having creative freedom. It also helps me as a person to become more decisive and a better creative director when planning and developing content.
At EGC, I had the opportunity to work with multiple different companies that were from a variety of industries and businesses, ranging from healthcare to retail. I learned that I love working within marketing, and more specifically, retail. Being able to market a tangible product and something that I myself am passionate about, plus, I love fashion so it only strengthened my desire to continue with fashion and retail in the future. All these experiences have helped shape me into who I am now and what I aspire to be and do in my future.
I think this experience was very important for my academic, personal and professional goals looking towards the future. Academically, I had the opportunity to use the knowledge I have gained in marketing classes in the real world. More importantly, I got to see how marketing interacts and performs in the real world. Seeing the behind the scenes of how EGC went about onboarding clients and the marketing strategy process the company used was very insightful. Personally, I think the challenges thrown at me helped prove to myself how strong, resilient, and dedicated I am to doing what’s best for me. This matters because in the future I am going to face even tougher challenges and setbacks, but having these experiences shows me I can do hard things and get through those difficult moments. Professionally I realized I don’t want to be an employee at such a small company because it’s not worth the instability and lack of structure. However, I do know that I need some creative freedom in my future career. I am truly grateful for my experience and hope to take everything I learned and use it to my advantage in the future.