My STEP Signature Project involved me discovering more of my family’s roots and taking the next step to engage with them. My project focused on a tour of a professional studio where I got a chance to interact with some of the programs that are currently used and some of the recording equipment that comes into play. Next, I learned how to publish some of my works to major streaming services such as Apple Music and Spotify via protecting them and distributing them the correct way.
The change and transformation that took place within me is in general, what I perceived to be easy was not. For example, I thought making one song just took one single take and then that was it. But once I went into the studio, I learned that recording just one song means that multiple tracks have to be recorded, each for whatever instrument or vocal one desires to add in. As for publishing, I learned that I cannot just put whatever I want online because services like Apple Music and Spotify help monetize your recordings. Therefore, it was important that what I submitted was my own work and no traces of any other published works could be found.
Furthermore, I learned that I had to seal my works online in order to prevent them from being questioned or taken down to false claims that outsiders can make. Therefore, I signed up for a protection rights company, ASCAP (The American Society of Composers, Authors and Publishers) along with my distributor company (Tunecore). The protection rights company was where I sealed my works and registered them as my own. The distributor company was responsible for releasing my works to all the major streaming services. Both of these companies work independently of one another.
Interactions and activities that led to the change and transformation that I have previously mentioned were working with a professional recording artist as well as developing relationships with my streaming service, protection rights, and distribution companies.
When I registered myself as a new artist to Apple Music and Spotify, I had to go and create a personal profile for both services, which involved sending in header photos and other photos for a gallery. Those profiles are now visible on each streaming service. So I had to make a base artist page for myself for each streaming service so that whenever I released new music, they would show up on the correct artist page and they could be searched easily.
Next, I had to interact with a professional recording artist named Hector Brignoni. He composes mostly Latin pop but extends to other genres occasionally. He has artist profile pages on all music streaming services including not just Apple Music and Spotify, but Google Play, YouTube, etc. His studio is where I spent most of the time during my project. Hector and I worked with Logic on an iMac to learn how to record one song (since one song takes a really long time). How this worked was that he showed me how to sing in a microphone and he taught me how to record multiple tracks first. Then, it was mostly with Logic where he lectured and showed me how to interact with the program in terms of how to make a single song sound “great” to the ears in terms of basic mixing and mastering and other factors including volume.
Finally, after making a song, I worked with him on ASCAP and Tunecore. When I first started publishing songs, I had no idea about having to protect my recordings and making sure they would not be scrutinized, so I did face some questioning by my distributor for some time. So Hector helped me register myself as a composer on ASCAP as well as label Tunecore as my publisher. Since then, we have released my third album, while my first two albums we are working on republishing at the moment.
There are a couple reasons why this change and development matters to my own personal life. One of them is that I felt like I was too distant from my family, particularly my mother’s side in the world of music, while at the same time, I am living in a generation where music has become a universal language for expressing how we feel and what we support. Second, some of my family roots involve being a part of a celebrity family. So I am the nephew of some renowned musicians in southern India and they have made their mark on the Indian film industry, working in it for the past two decades. One of my uncles has worked with the legendary A.R. Rahman and he has recently released some film soundtracks in the past couple of years. So having these unique connections, I felt that I could extend myself to the next level. After all, I am already a musician having bagged numerous awards in competitions all around the United States. And prior to this project, I had already started composing music on my own and had done over forty songs. So in retrospect, I wanted to take myself to a higher level and this project was the way I did so.