Monday, August 10th, was the launch day for Rod’s. It went very well as sales were boosted. I had begun doing research on the instagram algorithm. Mosts posts get more traffic if you post once a day or every other day and are more active on the story rather than in the feed. Since the company had decided that they were not having a fall and winter catalog, they believed that I would need to make more posts on social media to accommodate. This is not the case. I asked them to let me posts less to provide data and analytics to prove that posting less will get us more.
I designed a social media plan and sent it out to my team and they all agreed to let me change the social media strategy. Each week with the new strategy I plan to record all analytics to send out to my team and show that the strategy will work!