For my ICE scholars class, our final project consisted of starting up a new business with a group. We were asked to come up with an idea, pitch it to the class, get customer validation, and then present our idea to a panel of judges. My group came up with the idea of a 3D printing shop, where customers could go in and print whatever they would like. When we surveyed people asking them if they liked the idea, the result was not what we expected. Many said they were not interested in the idea, partly due to the fact that they did not really understand what 3D printing involves. Through the process of starting the business we had to make Business Model Canvases, which is basically a condensed version of a business report. It outlined where we wanted to take our business as well as how we were going to move past the new information learned from customer validation. The following PDF is our team’s final Business Model Canvas.