Nicole Sintov, Ph.D.

Nicole serves as Assistant Professor of Behavior, Decision-Making, and Sustainability in the School of Environment and Natural Resources. She is also a core faculty member of OSU’s Sustainability Institute. As an environmental psychologist, she strives to advance psychological theory while producing insights that can be applied to benefit the environment and society. Broadly, her work focuses on the role of individual-level behavior and decision-making in sustainable consumption with an emphasis on energy contexts (e.g., home energy use, energy efficient technology adoption and use). She very often works on interdisciplinary teams in which she model consumer behavior in response to computer science- or engineering-enabled advances. The complexity of human behavior and decision-making is a rich topic with many possible avenues of investigation. Accordingly, her scholarly agenda is not limited to a particular theory nor specific domain area, but has focused primarily around three conceptual questions that yield insights to inform behavior-change interventions: (1) how do identity and other individual differences shape consumer response to sustainable innovations?; (2) how do cognitive biases influence consumer response to sustainable innovations?; (3) how do multiple consumers (e.g., in a household) negotiate their differing preferences to arrive at joint decisions? Her work has been supported by the National Science Foundation, US Department of Energy, Los Angeles Department of Water and Power, World Wildlife Fund, and US Army Research Office. She holds a B.S. in Psychology / Ecology from the University of California, San Diego, and a Master’s in Psychology, graduate certificate in Sustainable Cities, and Ph.D. in Psychology from the University of Southern California. Outside of the lab, you may find her running, hiking, or baking vegan treats. For current projects, click here.