After designing a logo, I moved into working on a more cohesive design for STEM EE Scholars social media presence. From researching other programs listed above, they each varied in the usage of sites such as Facebook and Twitter, most without any recent posts, however, all programs had an Instagram account. Thus, I am proposing a more interactive approach to our social media presence particularly on Instagram. I would like to introduce three types of posts that help grow relationships between scholars, posts that encourage interaction with the account from scholars and informational posts, and marketing and recruitment style posts. My goal is to create a cohesive spread of images which draw the attention of potential students, effectively communicate with current scholars and serve as marketing for the program to outside community members. Most importantly, I hope to create an environment in which being a STEM scholar is a place of pride and highlight this through social media presence.
In terms of community building through social media, I propose a 3 pronged approached. The first being, increasing student opinions and interactions with the leadership council. I hope that through polls students will feel that they have more of a “say” and that their opinion matters in the planning of STEM EE events.
Image A2: Example post allowing students to vote of events
Previously a google form had been used to collect survey results, however, it was often convoluted and cluttered. Through the use of Instagram polls, I believe that the opinions of students can be heard through simple questions with two answers. The second way I hope to increase community involvement through social media is through eportfolio spotlights and through scholar of the week programs. The ways I hope to build community among scholars is through increasing the awareness of students of the achievements of one another. I believe that through celebrating the accomplishments of difference scholars community will begin to feel more close knit. This opportunity also doubles as a marketing opportunity in that potentially students would be able to recognize leaders from the STEM scholars program and hopefully in turn see themselves becoming those leaders at Ohio State through this program.
The current use of the social media is mostly towards communication of events with scholars. I hope that this can continue with the new layout and design of the Instagram. These posts allow for current students to stay up to date as well as giving incoming students a better idea of the types of events hosted by STEM scholars program. However, the addition of a color scheme and a more varied structure will add to the utility of the account.
I also created a series of newsletters to be shared with incoming first year scholars. I added this to my project in response to the impact of COVID-19 in the Spring of 2020. These newsletters are created with the intention of introducing first years to the program, creating community within the first year cohort, and sharing knowledge about transitioning to college. I approached this portion of my project by reaching out to Leadership Council members who aligned with roles focused on community, as well as the 1st year representatives. I then used Canva to create visually appealing newsletters, shown in Appendix F.
Finally, as a scholars program recruitment is difficult, however, I believe that through more creative use of social media accounts the program can continue to attract high caliber scholars students.