Brian F. Moyer, Education Program Associate, Business and Community Vitality, Penn State University Extension
(Previously published online: PennState Extension – December 22, 2022)
Pricing 
meat for direct-to-consumer sales.
It doesn’t matter if you are selling halves, quarters, or single cuts, you need to know your cost of production first. What are your costs of raising that animal from day one until the day of slaughter? In any business endeavor, keeping good records is essential to knowing if you are going to be profitable or not. Once you know your cost of production, there are some tools you can use to help you determine what price you may want to attach to your fine, farm-fresh product.
Mike Debach of the Leona Meat Plant in Troy, Pennsylvania, has a nifty process you can use thatwill help you figure out your costs after processing so you can determine your retail price. For this example, understand that the cost of production will vary depending on Continue reading
I’ve had several conversations with lamb producers that are interested in adding value to their flock. As an example, to better connect them with their clientele, shepherds have investigated selling whole or half lamb carcasses or individual cuts. As this business venture continues to gain traction, I always encourage producers to investigate all marketing opportunities to ensure that they are getting the most out of their labors. The most common question I get when discussing this topic is: “How should I price my lamb”? Unfortunately, I can’t be the one to answer that as each operation is different in terms of overhead expenditures and operating costs. However, there is a tool available to help you in getting a fair price for your efforts. Thanks to the American Lamb Board, shepherds have a pricing calculator that can be used to set a fair market price for your meat products produced. This pricing tool also takes into consideration the live market value of your lamb to ensure that you added efforts of securing a harvest slot, storing meat, advertising, and etc. out weighs the value you would receive on the open market, thus allowing for added value of your end product.