This article was written on April 4, 2019, by Sarah Vizard who is a retail reporter for marketingweek.com. This article talks about finding ways to make marketing simple, understandable, and creative. It informs others about creating new ideas and coming up with new things to make the world of marketing better for everyone. Articles are always nice to read what others think, but sometimes we miss out on hearing the passion in their voice when speaking about topics.
“This is Marketing” is a book written by Seth Godin. It is a #1 Wall Street Journal Best Seller that talks about marketing in the world and how we can see it everywhere we go. It was published on November 13, 2018. This book gives great detail about what it takes to be in marketing and how it affects every individual. This book has many advantages because has lots of information and personal stories. A disadvantage is that not everyone will relate to Seth or agree with what he thinks.
This is a website article written on December 20, 2018, by Larry Kim who is the CEO of MobileMonkey. This article has tips by 25+ different marketing experts about how to succeed in marketing. This article is helpful to anyone who is striving to do better and change the world with marketing. This article has many advantages because you get ideas from many different people and they are all successful in their marketing job. One disadvantage is that none of the experts really go into detail about their tips, they only give little blurbs about their tips.
Common Marketing in Uncommon Places
This is a video by the Standford Graduate School of Business by Sarah Joyce who is a member of the Class of 2014. This was published on May 21, 2013. She gives a talk about common marketing in uncommon places. Joyce gives advice about finding an easy way to market the uncommon things in the world. This had advantages because you can see her body language, her passion, and how she wants everyone to succeed in marketing. A disadvantage is that she is not necessarily an expert.
Bizzle, Ben, and Maria Flora. “MARKETING IN THE REAL WORLD.” American Libraries, vol. 46, no. 5, 2015, pp. 46–49., www.jstor.org/stable/24604106.
This is a journal article I found on JSTOR written in May 2015 by Ben Bizzle and Maria Flora. This article is about marketing in the real world and how to use traditional methods in the social media age. This article has advantages because it gives different ideas that others do not talk about as often. It also has pictures to show as examples, not all text. A disadvantage is that it is a little outdated and is not very long.