Liz Sanders at IIT Design Research Conference 2008 from IIT Institute of Design on Vimeo.
IIT Design Research Conference 2008
IIT Institute of Design
Chicago, IL
Abstract: There has been significant interest lately from the business community in the value of design research and design thinking. This is particularly true in the early front end of the design process. Liz will present a map of the design research landscape as it has emerged over the last 20 years and then focus on the newest developments on the map with an emphasis on design-led approaches to design research. She will describe a generative design language that can be used to facilitate collective thinking, making and telling between designers and non-designers. Liz will show how generative tools can be used to fill the fuzzy front end with the ideas, dreams and insights of the people we serve through design.
Co-creation at the front end of the design process is an alternative way of seeing and being in the world. Existing and thriving in the emerging co-creative landscapes of design will require companies to have new attitudes and mindsets about the people formerly known as “customers” as well as broader perspectives on the meaning of “value”. It will also demand that the new tools and methods for connecting, innovating, making, telling and sharing be used within organizational cultures that support new world views.