MMC Marketing Project Group

Case Competition Objective: You have 3 store fronts on High Street between 15th and 16th. As a group, you need to present to the Board of Directors at Ohio State on what you feel will be the best additions to the new and improved University High Street. Your budget is $5 million.

In our case competition for the marketing project group we created two storefronts, a two story bar and restaurant and a bowling alley for students here at Ohio State.

MMC Case Competition Presentation

Year in Review

During the 2016-2017 school year in the Media Marketing & Communications Scholars Group, I participated in several different project groups. The first, photography, was a group that I was very excited to be a part of as I have a love and passion for photography. This project group reinforced my skills and knowledge of basic camera use and artistic techniques. My second semester I was in three different project groups. Photoshop, marketing, and video. In Photoshop and video, I learned new skills in the Adobe studio with Photoshop and Premier video editing. In the marketing project group, I learned the basics of marketing and did a case competition to create and market new storefronts on High Street.

About Me

Lauren Sabo is a first year marketing student in the Fisher College of Business. She is a part of the Media Marketing & Communications scholars group at Ohio State and likes to get involved on campus. After graduating, she would like to get involved with social media in the digital marketing field. When not in class, she enjoys photography, working out at the RPAC, and hanging out with friends.