Resiliency

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These past few weeks I’ve been reminded, called upon, and brought to channel-  resiliency.  I cannot stress the amount of typical odds that are against any commercialization effort.  Its a fun, challenging time.. at times.  Pile on reality, life to dos, family struggles and well general stuff, and the need to be more resilient is never more pressing that ever.  You must press on.

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Starting up, building new ideas, going to where your heart says you should be going, where your intuition has carved out a reality it can see as real as everything around you, but the barriers and the odds stall your traction, question your position, slow your every effort.  The market is wicked judge, we call it product acceptance or adoption, others would call it a slaughter.  95% of all start ups fail, of those failing, over half if not more are in denial.

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Infighting is common.  I’ve seen it every startup I’ve known.  Especially the first ones.  Seasoned folks, ones who’ve either succeeded or died on the vine, they’re more appreciative to true metrics and attaining true fit as early as possible.

Unable to build their big idea is another problem, usually caused by lack of funds, but often caused by scope creep- endless what if we did this, before getting the initial idea in front of customers it essentially kills the coveted traction we all want to see.

Entrepreneurs vary but they all need money.  Some are exceedingly awesome in manifesting it on demand, thru their relationships or just power to command dollars in advance from customers eager for their next way of being.  But funds don’t rain down from the sky every sunday at noon, they’re usually hidden.  However I will say in today scene, money is not the problem.  Its people first, getting people, getting the right people, and then getting the right story, the right narrative and making the compelling- let’s do this pitch, that shows you got the math, you have the gusto, you are going to where others can’t go, you’re a sure fire bet.  But like that stat of most startups fail, most startups don’t net funding.

Cool idea, no one wants it.  I’ve heard this line a gazillion times.  Its painful to hear, its more painful to tell others, and its one of those things that drives entrepreneurs, the mission, change that verdict, get customers to want your big idea.  Its mission impossible, game on, lets do this.  I tend to think if I want this, maybe there are a few more of me’s on the planet.  Sometimes thats true, they are out there, getting them to part with cash tho, thats an art form.  You have shift, your focus is less on you and more on them, and understanding people, break out your psych cap, you have many roles to play in this game, you want the future you see, you gotta work for it.

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What would Fox do?  He believes.  I have to believe as well.  Despite the odds, tech commercialization is not for the people that can’t believe.  This biz is built on what ifs, its middle name is RISK, sure minimized by patent protection provided your on a barrel of cash, but if not, you must believe, you must fight for the disruptive realities your inventors see, you have to help them seem, help them navigate, help them either see that this idea is not it and another could be or you have help them see this idea is not only it, but it can be more.

Everyone has a formula, a process, the only one thats truly worked for me is getting up every day and getting back to work.  Its to help see what could be, make the math work, and then go like hell for it.  Sometimes I just don’t get the yardage but I always want to get back on the field.

And yes, we all thought Fox was crazy, as am I would think.  Crazy to think you can take a few technologies and change the way its done before, disrupt, make it go, make that baby, fly, thats the mission, you game?   What’s really crazy is to look back on what you created by taking those changes, by not just taking a risk but willingly seek it out cause behind risk lies opportunity and then you’re on the path.

Embrace your resilience.

Seeing Invention, Experiencing Invention

Typically at the Technology Commercialization Office, I “see” inventions.  They come in the form of discussions, disclosures etc, its the norm of how things work.  I see, meet, eval, and then help do the dance toward will it go can it go into commercialization.

This weekend my father went into the Ross Heart Hospital, for some heart work.  As the good son, I helped bring my 86 year old mother along.  It was the first time that I would “experience” the inventions typically revealed to our office.  Over the past two years at TCO, we’ve seen dozens  of patient experience improving technologies.

Its one thing to see technologies written on paper from docs and researchers, its another thing to experience them.  Holding my mothers hand over the past few days and watching her and I deal with the anxiety of the experience, it makes an impact on ya.  No focus group can truly grab the experience like this.  No disclosure of an idea measures in comparison to the real moment of an idea, good or bad, as it unfolds in person.

My father is in great care.  He holds Ohio State as high as the whole of the Catholic Church.  As a professor here in Industrial Systems Engineering for over 40+ years, where he helped start and build the Human Factors program at Ohio State, and a volunteer communion deacon at the hospital for 10+ it seems upon his retirement, he’s roamed these hospital halls and shared his wisdom and compassion with hundreds.  Now in the bed, he’s patient and humble and we talk about little things, plants in the garden, dirt to move here and there around the yard and then, the researcher in him pops in and we talk about the various ideas and inventions and experiences we experienced here in our stay.

The Rockwell’s are a family of researchers.  We’re geeks thru and thru.  We talk about things like cognitive use models for dinner chatter, we chat about ergonomics for fun, and this past weekend the hospital, we chatted about what was working and what wasn’t working in user experience.

lets ramble into some specifics..

Parking, no big issue, course the last thing on your mind is parking cost.  Sure its five bucks but don’t care, I’ll pay anything.  When you have a loved one in pain the last thing you think about is the bits of reality that surround the now.  Nothing else matters.  This of course can benefit a providers bottom line in exploitation of that fact but overall I found OSU parking decent and expected.

Care karma.  Ohio State gives off a strong vibe of care and community.  The park, trees and grass out side the hospital lobby comforts me, it soothes my mother.  She did some tile work in the Spirit of Women park, this gives her a conversation to have, a memory to recall, we help step over the “what time, what procedure, whats going on with Dad” fester.  Inside the Ross, you see people going about, but the notions of care are front and center.  The piano in the lobby, the friendly people.

Wayfinding.  I’m used to Ohio State, but this was one of the first times navigating campus with a sense of urgency, a sense of where do I go, where do I take my mom, where do I stand, where do I get help, where, where, where.  Wayfinding and navigation in care facilities and hospitals is so critical.  A sign is the first great anxiety reliever, it beats a smile every time because you never know where you’ll find the smile.  But signs, they’re eternal, place them, over communicate I say.   Just a few weeks ago my mom was in Riverside- there the wayfinding is very yellowbrick road like, here at Ross, less markers let you know where to go, you basically have to experience them and then pray that everyone else looking to catch up to where you’re at can find their way.  Ross still has a ways to go in making navigation through out the care facility obvious, and it needs to be explicitly obvious.

Waiting room.  Now here is where we experienced one of the first inventions I’ve seen revealed to our office at TCO.  Essentially its a waiting room system that tracks where your loved one is and their status.  Its a basic listing display on a large LCD monitor, meant to help inform you and let you know the steps of a procedure.  The mission is to inform, clarity, and provide comfort.  It sort of worked but was hard to navigate.  4 columns are presented on a large display screen.. (your ticket #), (which part of the procedure the patient is in), (clock time), and (another clock time) – Ok so the problems here, first, the headings that tell you what these columns are are not visible so if you don’t figure things out you’re lost, as we were for the 20mins or so staring at the display.  Second problem is that your ticket number starts with a prefix of like 30 and then the following numbers relate to your patient, so we had 305741, but on a display that constantly changes the numbers aren’t in order, so you quickly get confused.  Next problem was the 2 last columns, the two numbers didn’t have any AM or PM markers and they were in military time so if you didn’t know they were times, you’d think room numbers.  For me I got that the system was beta, basic, but to watch my mom stare at this screen with intent and focus and anxiety on how to read it properly to understand where her husband was, well that sucked big time.  She kept her eyes on that flat panel display as if we were at the horse track watching our horse, go LUCKY!!  A few fixes on that system and it’d be alot better, sadly i don’t think it’d change the effect it had on my mom.  She’d still stare at that screen as if its the only thing between her and the status of her husband.  As for value/commercialization, its a good idea to implement, viability to take to market- thats mixed.  Depends on competition and how well it integrates into other systems and or does the system relate to any reporting for management etc.  Does it help the patient experience, a bit, more than the unknown but hard to say how it alleviated anxiety.

Fall Risk Wheel.  Once in the room I noticed the Fall Risk Wheel, this is a wheel that the nurse can turn to highlight varied fall risk indicators for the patient.  I told my Dad, “hey here’s an invention I saw at TCO…” we sat in the room and evaluate the idea.  “Dan.. I’m yellow… I’m no yeller!”  he retorted with a laugh.  Just seeing him laugh was a good sign to me.  Alert as always is good.  You’re a risk, I told him.  We chatted about the device, it did seem easier and more efficient to use than say the written word FALL RISK on a whiteboard in the room.  But it feels marketing, or signage, “not sure how you sell that Dan..” he said.  I think with research/study with nurses/docs that tool could be eval’d and then folded into a larger fall risk effort project, which I believe the university is doing.  On its own its a wheel, be it better than a marker on a whiteboard.  Over the time of my fathers stay he kept noticing it tho.  “Dan, i’m GREEN! GO!!!!” I later laughed and he did too.

Room Design.  Half way thru his stay he told me.. “Dan, Ross is not like other hospitals, these rooms are designed in such a way that you do the tests in them….”  The echocardiogram machine wheeled in.  The nurse turned off all the lights and began a test.  The sound of the echocardiogram is unnerving.  So the room works to do the test in the room, just not sure if family should be in the room during the test.  The swooping sound of the echocardiogram is creepy, its spooky.  The sound was unnerving but watching my mom react to the sound as if one of her boys had just gotten hit by a car or something was too hard to watch.  I desperately felt the need to do a mini quest with mom, “lets go find the coke machine, we need a coke or something..” anything to get us out of the room.  I probably read emotion off people too much, its part of the job I think, I’m always trying to read people, anticipate the “feeling” behind the eyes, the body language etc.  We didn’t leave the room, we endured the swooping.  I wished for headphones for the nurse.  I imagine Super Mario Brothers sound effects in my head, an option on the user experience that would allow the nurse to use some other less creepy sound.  I debated on whether or not the sound really mattered to hear it, I mean its on the screen right?  Soon it was over.  My father joked and said that system would be good for making bass musical instruments.. “I like that bass.. I have a good bass.”  Mom was relived it was over.  I was too. 

Empathy and conversation. “Well she was a no nonsense gal…” referring to the Echocardiogram nurse as she wheeled the machine out of the room.  “Dan, note empathy, a note of concern and care can make a world of difference..”  he was referring to the simple conversational notes caretakers can do to make a patient stay more bearable.  “Tell me about your family, your kids..” … change the- turn over to a – could you please turn over and thanks” that makes this experience more meaningful.  We all need more empathy.  Ross care givers were fantastic and they gave us a ton of empathy, but we always wanted more.  We wanted the experience to be over, how do you compete with that?  You can’t really.  You can only comfort and understand so much, and my father wanted understanding thru conversation, thru human exchange of talking and recognition.  He wanted to be seen, heard, noticed, cared for, understood, and then of course, not bothered with.  LOL  Humans!

 My father is home now and I feel relieved for him to be done and out in record time.  Hospital stays are shorter and shorter but when you’re there they feel eternal.  It was good to see and experience these inventions I see every day at work first hand.  I have a greater appreciation for the researchers and doctors that invent these things.  Its a wild time for health care.  You can feel and sense and I too eagerly hope to help continue the improvement and advancement of health care.  GREEN, GO!!!

Commercialization is a bit like Real Estate

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This morning I had meeting at the College of Education.  Meetings often start through the typical dance of someone gets an inquiry, calls the office, finds me, we dance a bit on email with some questions, still hazy on what the gig is, so I go to them and learn more about the IP in question.

After a 90 minute meeting, high on the energy of possibility regarding the IP I walked out of the office, into my car and quickly mused to myself that working in commercialization is a bit like real estate.  Now I’ve never sold houses but the metaphor i’m pulling up is that property varies, sometimes is an apartment, a simple clearing, maybe a house, not literally mind you but IP comes in all shapes and sizes.  The opportunities vary, and the true enablement varies as well, remember this is all a try effort, there are no assurances.

Coming out of that meeting I felt the rush of witnessing what seemed like a 40 room mansion with 17 pools, a total workout gym, a helipad, underground railway and heck lets toss in a whole pro bass fishing team and lake reservoir.  It was considerable.  The idea was intact, beautifully executed and the sparks flew in the meeting where we could go with it.

One of THE greatest assets Ohio State often has in the world of copyrighted content and software is CURATED content.  When we curate, when our authority through expertise, with meaning and attached value as to who cares and why is applied, enabled through software, rolled downhill to gather a ton of data and momentum and then amplified through continued improvements and side super ideas, well folks, thats a seriously tasty mansion to sell.

Now keeping the real estate cap on, next steps are well, similar, lets get a docket of info on that mansion, we gotta know everything.  Next we need to value it.  Then we need to talk about who likes mansions, whos our customer for this home.  Then we start crafting that tailored narrative to that audience, or “audiences” in which case this particular house likely will see multiple bidders.

Course there’s no clear sale in sight at the moment.  Thats part of the dance.

Remember that home buyers have their tactics as well, they’ll tell me, “who wants a mansion with artificial lake, and ok sure a pro bass team, and a light rail system, i mean really.. who could really use that, take the lower offer.. move that thing today”.  Thats the trap.  There’s always pressure to sell your homes, move those assets, but some assets need more measures, otherwise, your easy buck today becomes the flip of the century.

Snacking on $16 Billion Dollar WhatsApp material

Today’s big big, big insanely large, massively huge news in tech is Facebook’s acquisition of the young, less than 5 years old WhatsApp messaging startup.  Boasting over 450 million users across 100 countries, WhatsApp is reportly one of the dominant texting apps amongst youth today.  The startup makes meager dollars if any at all other than a few bucks for the app, and a yearly fee.

Sixteen, yes 16 billion dollars is a truck load of cash for a young 5 year old startup with less than 60 million in funding.  The return for the VC invested in that deal is massive, and keep in mind they only own approx 20% of the startup.  The founders, own the other 80%.

Think about this for a second.  16 billion dollars for a texting app.

So you’re thinking the world is insane, you think facebook is out of its mind right?  Actually its not.  Its it alot of money, heck yes.  Its a massive win for the startup that basically built it self to where the puck of facebook would likely go.

I suspect this deal is in direct relation to audience and growth, meaning 450 million people texting on WhatsApp is 450 million people not texting and messaging on facebook.  As facebook continues to grow it continues to crave and crazily want to consume the emergence of traffic outside of its domain.  Any network, tool, system that retains information, and users who are chronically in use of that said technology be it texting, messaging, videos, photos, gaming etc, that attention factor is just exponential to facebook. It needs that traffic, it wants those users it craves that momentum, that audience, that traffic, that noise, that intention, that understanding, that data.

This is why ideas matter.  This is why growth is so hugely important.  Ideas can only grow when you enable them to grow.  When you get them out, water them a bit, get out of the way and help them go go and go.  The other beauty in WhatsApp is that it directly targeted a hole, or problem in the fabric of texting.  SMS texts got expensive, build your own network, keep it simple, make texting free.  Don’t screw up the magic.  Get the technology to the point where it is transparent to the user, adopted seamlessly, like the air we breathe, every day, we assume it is ours, we use it, dont even think about it.

WhatsApp became oxygen, and Facebook craves it.  16 billion is one massive payday result.  Odds are it was optimal timing, driven by the VC who with the founders new and exploited facebook’s weakness for oxygen.

The lesson we can bring back down to earth for the rest of us in buckeye town is simple.  Ideas matter but only if enabled, given water, and grown.  Too complex and we lose the user.  Too unknown and we confuse the user.  Too simple?  Can that be a problem?  There was a vision and strategy applied to WhatsApp, in the beginning they were likely laughed at a 1000 times for building a texting app.  No real business model would of laughed them out of the state.  This can and does happen today.  Crafting the correct narrative with the vision that explains a potential 16 billion dollar fate scenario and those willing to fuel the risk to retain it, reap the rewards.

Remember 88% or more fail, by design.  Odds are always against us.  Hone the craft.  Be the narrative.  Be the first critic to your own party, learn, pivot, endure, enable, go forth and collect that 16 billion win fall!  Believe!

Beware the Power of Dan and Paper

I love tools.  I like short cuts, accelerators, work arounds, gizmos, hacks, self hacks, super hacks, tricks, and cheats.  I’m a chronic sign up, look and leave of productivity tools.  I’m always trying every prototyping tool I find too.  Team management tools, yep, love them.  Get things done tools?  Yep, those too.

Is there one tool that rules them all?  Yes.  Paper.

Lately I’ve been into 11×17 copier paper and one fine point black pen.  How do I organize you ask?  I don’t really, other than I get things done and i throw paper away.  Anything sketched gets sucked into a computer to be realized via indesign or mockups.  I prefer to work fast, really fast with paper and pen over any tool I can find online.

With a pen and paper there is no interface, no notifications, no tabs, no cumbersome “understand our methodology” no nudges like “you’ve been suckin all your life but now with our 3 2 1 2 8 formula you’ll be chewin skittles on a sunday..’.  No my friends, paper and pen is the ultimate tool, the interface is your brain, your scribbling, your ordering process and more.

Moleskins are good too but the problem with moleskins is that i end up tearing pages out and then the books fall apart.  I like to throw away the papers that don’t matter any more- ideas realized or not, thoughts processed or tossed, saving everything sucks- my brain needs a break.  It wants to create and then destroy.

I feel great when toss paper with scribbles and do’s x’d out in the trash.

Paper is versatile too.

It can be folded, molded, mashed, trashed and still retain info.  Pretty handy huh?

Any rules with pen and paper?  Well a few…

  1. No Lines, EVER
  2. all white
  3. varied thickness, too thick and you’ll be too intimidated to freely scribble fearing you’re wasting precious paper, too flimsy and the ink will seep through
  4. 11×17 preferred, 8.5×11 is ok but lame, go big please
  5. landscape orientation rules, go fatty, go wide and enjoy the space
  6. todo lists start with “Doing” in the upper right most corner
  7. list items are numbered, short and concise, should be actionable and not paralyzing
  8. you can use colored post it squares for added clarity between multiple pages, but don’t over do it
  9. stapling pages is welcome, good for sketches/storyboard flows
  10. doodle as much as you can, save your doodles because they’re moments caught in time, fun to look at later

So yes you can have 100 or so varied online tools, mobile apps etc.  I do, asana, clear, etc etc.. but paper and pen rules 98% of my existence.

  

The Venture Capitalist will see you now…

Today I had an conversation with a staff member who has a big idea and is pondering the whole side of life in what its like to have a big idea, and how to see it go out there in the big crazy world.  His idea isn’t connected to his daily life at Ohio State, but he still wanted help, connections and direction.  So we rambled a bit about aspects of the big idea and he went through the motions of patent, fear of people taking the idea, how to make a story of the idea, how to get traction on the idea how to make the thing live and be safe, but awesome and so on.  It was like going through all the ranges of motion when it comes to ideas.  Fear, doubt, joy, awesomeness, mastery, more fear, delusion, more fear, hope, etc..

We touched alot of points in 15 minutes.

I don’t like to talk people out of whatever they want to do, I just try and shed light based on experience, and more so i try to align action with the direction they want to go in.  Some of my friends feel I’m too soft on folks, but what they don’t realize that i’m always thinking speed, and i think forcing my opinion to him isn’t a speed increase, because he doesn’t own those thoughts, its a temporary fix that for a short term may work but in end, he’ll lose speed if he doesn’t own his own data, his own gut on what to do next.  Empowering people is far more powerful.

One common theme in many of these conversations is the notion that you’re not alone with a big idea in todays world.  This is not to wig out, its to remind you that we’re in a highly competitive idea space today and that everyone is inventing.  Its those with crisp and tasty, digestible narratives combined with great tech and vision of what is to be next and the footing and foundation to build from, its those ideas that foster tomorrow, its those ideas that I see get in motion, get the holy grail of traction, savor the cup of momentum.

At one point in the conversation we talked about the classic argument of NDA’s and investors.  And ya know investors are seeing this photo up here in my mind.  When it comes to them seeking out tech, yes they value the NDA, but there is no shortage of people at their front door with ideas.  The big idea or debate isnt over NDA’s, paperwork is the last thing that should be on your mind.  You should be working and crafting that narrative.  You want great investment?  MAKE them come to you.  You should never be in line.  Being in line is the first mistake. Now thats a classic cocky sense, but I never want techs and ideas i work on to be dependent on that line.  I want to be far ahead of that, I want the proof that we matter, the narrative is crisp, the story is buzz worthy and the investors come to me.

Not all ideas can do that, but the only thing that stands in their way is rarely ever the core idea, its almost always hustle.  How bad do you want your big idea to succeed?  For this guy, he’s mostly in the way of the big idea, all those human aspects, fear, doubt, etc, real? Not really, the biggest thing he’s got to do is get out of the way, apply hustle, craft story and own.  GO!!

Links: Hackathons on the Rise

Its true, hackathons are on the rise, they are cool.  OSU CSE department just thru the largest hackathon yet on campus.  They had prizes, sponsors and more.  Good stuff created.  At TCO we’ve done 3 so far, more on the ideation to biz side vs pure code side like CSE’s but overall good stuff.

On with the links.

Why Hackathons are on the Rise

I love Yulelog generators, don’t have a fire place, use your browser and improvise!

This video from Steve Smith from last weekends Ohio Game Developer Expo is spot on seriously tasty goodness!

Stay mentally strong, avoid the following.  While you’re at it, implement these to make things happen!  The holidays always make me think time to spare and ponder and that takes me to stocks, a personal love of mine and that takes me to startups around that space, like tipranks, rating the analysts around stock picks.

FREE STUFF: gesture icons, sweet.

Love reading about these Startcraft fans who turned the world editor from Blizzard for the game into a full MMORPG like game play, I love creativity!  When game designers enable people, magic happens.

 

 

Happy Gunhed Friday!

They stuff you makes stays with you.  15 years ago I worked in a completely different world.  I was in my mid twenties and living in texas working at small company (lets call it a startup!) that imported films from asia and brought them to american markets.  It was a fun, crazy business.  One of my jobs (and I had many) was video editor.  I would edit video pieces together but I was fantifcal about trailers and promotional videos for the company.  I loved building the brand of that company.  Building brands rocks.  Building emotionally engaging products with brands even better.  Gunhed is live action japanese movie with a typical bad scifi japanese premise, lets go far into the future where guy and gal have defeat an evil computer system with a tank.  There thats it.  Like many things in Japan, not everything happens in logical order, like movie, then toys etc, in this case, I think Gunhed was a model you could buy, and I think it was based on a comic, and then came a movie.  I dunno, I just know everything is connected in Japan, meaning that tasty sushi roll likely has a pencil set, a comic, a movie and maybe a band connected to it.  They merchandise masterfully there.

The other day I was humming this song in the car and my wife was like what are you singing, and I was like ummm I dunno, just came to me, and I was like oh yeah, its the theme to Gunhed, and she was like what the?!?!  The stuff you make stays with you.  You helped craft something.  The edits in this trailer are unique to me, they have my signature in the mix.  They’re fun to watch and revisit.