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The rise of Korean food in America is the latest in a string of East Asian influences on the American diet. And worldwide people like to have a meal at Korean restaurant. And many big cities like New York City, Los Angeles, have Korea-town.

South Korea’s tourism industry has been greatly influenced by the increasing popularity of its media. According to the Korea Tourism Organization, monthly tourist numbers have increased from 311,883 in March 1996 to 1,389,399 in March 2016. The Korean Tourism Organization recognizes K-pop and other aspects of the Korean Wave as pull factors for tourists.