Qualtrics to Increase Price of SMS Messages on Jan. 11, 2021

What is the change?
Due to a growing number of end-user complaints, carriers are heavily filtering messages initiated by businesses or organizations. To align with the carriers’ regulations and increase deliverability of text messages in the United States, Qualtrics has decided to move from the “shared short codes” numbers to dedicated, per customer toll-free numbers, which impacts the price of the SMS message sending in the United States.

Starting on January 11th, 2021, the cost of SMS messages sent to or from the United States will increase, from the current rate which is $.003 or 0.3 credits per SMS inbound and outbound messages to the new rate which is $.006 or 0.6 credits per SMS inbound and outbound messages.

What action do I need to take?
The price per message sent in the US will be updated automatically by the system from January 11th, 2021, which means that no additional actions are needed.

What if I have questions?
If you have a question about SMS, please visit the SMS Distributions support page. It’s also always worth checking the XM Community to see if any other users have had the same question. If you’d rather speak to a specialist, our Support Team is always ready to assist. To contact them, please log into your Support Portal.

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