Voice of the Customer and Empathy Map

Please view the video below. It describes both the Voice of the Customer approach and Empathy Maps.

Primary Script Writers (select to reveal) 
  • Jennifer Eramo, MSN, RN
  • Catherine Quatman-Yates, DPT, PhD
Script Collaborators (select to reveal) 
  • Jess Donovan, PT, DPT, MPH
  • Allison Heacock, MD
  • Courtney Hebert, MD, MS
  • Steven Holfinger, MD, MS
  • Ruth Laberdee, DNP, RN, CNL, NEA-BC, CPPS, LSSGB
  • Lauren Teuschler, M.Ed
Acknowledged Contributors (select to reveal) 
  • Holly Chignolli, DNP, APRN-CNP, MBA, EBP-C
  • Keri Cooper, MBA, RN, CPHQ
  • Riley Summers, MPH

Video animation and production by Robbie McCord, MS.Ed., Instructional Design Senior Specialist in the Office of Curriculum and Scholarship for the College of Medicine. Visit the OCS site to book an instructional project consultation.

Please reach out to osu-qi-hub@osumc.edu with any questions.