Late last year, University Communications launched Buckeye Voices, a blog for commentary from Ohio State’s thought leaders. The early feedback has been positive. People have said nice things.
The blog is off to a good start, but we’ll continue to seek ways to help it evolve and remain a destination spot for people seeking commentary from the Ohio State community. A first step in the evolution is to integrate the blog into our print publications. Many of our pubs, most notably Ohio State Alumni Magazine, have long been carriers of opinions from university leaders, alumni and friends. Beginning with our May/June edition, the commentary space has been re-worked to share a closer kinship with the Buckeye Voices blog. Take a look (click to enlarge):
One of our challenges in this web to print conversion is to keep the magazine space from becoming the blog’s older and stodgier sibling. Striking imagery (I’d say John Glenn is striking) is one way to make that happen. Another is to use the magazine as a space to drive traffic to the blog and to solicit ideas that we can use on the web, in print or both.
Further developing the print presence of Buckeye Voices will be top-of-mind as we tackle the redesigns of onCampus and our giving magazine, Leaders’ Impact. Ohio State’s thought leaders have important things to say and it’s our job to make sure those messages are amplified in every possible way.