Strength and conditioning are much more than what people think. A common misconception about strength coaches is people think they are your normal personal trainers. Unlike what people think this profession is purely based on cutting-edge science and training techniques used to achieve 100 percent from athletes. A personal trainer’s profession is training people to make them achieve their fitness goals. This requires basic training knowledge, creativity, and knowledge about program making. A strength coach, on the other hand, is certified to work with professional athletes by using new technology and science. These coaches know the limits of every athlete they train and specifically train them to extend their limits. Their main goal is not to make the athlete look good but train them specifically for the sport and unveil their true potential. Here is some information to get you started to strength and conditioning.
Video above is a representation of a professional strength coach and his work environment. As you can see he is most careful about the form of his athletes more than anything else. This what makes a different on being a good strength coach
https://www.nsca.com/ NSCA is considered the most reputable strength and conditioning organization in the United States. They post monthly and annual articles and journals to their members.
http://wkuherald.com/sports/jason-veltkamp-named-new-leader-of-football-strength-and-conditioning/article_4acbb59c-344c-11e8-b513-e3bdc542f459.html This news article is about a change of position for WKU. New coach for them is Jason Veltkamp
Strength and Conditioning for Sports Performance by Jeremy Moody 2012 (book) This book is about the advancements in strength and conditioning over time and the most recent type of training techniques
Ebben, W. P., & Blackard, D. O. (2001). Strength and Conditioning Practices of National Football League Strength and Conditioning Coaches. Journal of Strength and Conditioning Research, 15(1), 48-58. doi:10.1519/00124278-200102000-00009 This article is about the strength program of NFL athletes. Pro level is much different than any other level where you are expected to know the basics and directly adjust to the high workload program. This journal article has insight about their training programs and performance statistics.