2. Identify Performance Indicators

The next step is identifying relevant performance indicators (also called performance measures) for each desired result. A performance indicator:

  • Answers the question, “How will we know success when we see it?”
  • Is an observable or measurable characteristic that shows the extent to which the intended result is being achieved.
  • Helps clarify what we mean specifically by each results statement.
  • Is a way of starting fact-based conversations about agency, program, or project performance.
  • Is a tool to help managers lead and manage better.


Results Statement

Performance Indicator

1. Children protected from communicable disease Percentage of children entering kindergarten fully vaccinated per ACIP recommendations
2. Cases of foodborne illness reduced Number of laboratory-confirmed cases of foodborne illness
3. Agency financial stability improved Percentage of annual revenue derived from non-grant sources

Once indicators are identified, it’s time to determine a baseline (status when we started) and set a target (where we want to be) for each.

Example (Immunizations):

  • Baseline: 75% of children entering kindergarten this school year were up to date with vaccines per ACIP recommendations.
  • Target: 90% of children entering kindergarten next school year will be up to date with vaccines per ACIP recommendations.

Example (Food Safety):

  • Baseline: 150 cases of laboratory-confirmed foodborne illness last calendar year.
  • Target: Reduce number of laboratory-confirmed foodborne illnesses by 10% (to 135) within the next calendar year.

Example (Financial stability):

  • Baseline: 5% of agency funding came from non-grant sources in 2015.
  • Target: 15% of agency funding will come from non-grant sources by 2020.


  1. Download a results framework following the examples above here.
  2. Download a blank results framework template here.

Next: Step 3 – Planning for data  collection to measure progress.