Concept Statement:
My design gift is a digital nautical-themed poster. This represents an ode to the Columbus Clippers baseball team (where my mentor does videography), and a collage combining his favorite memories and music. I wanted to help express his profound appreciation and admiration for the Columbus Clippers baseball team. As a tribute to my mentor’s passion for videography, this looks to fuse together his favorite memories and music, creatively arranged in a collage that captures the essence of adventure and excitement. The design is a textured pirate map aesthetic meant to be attainable through a unique message in a bottle. This QR code leads to a digital experience, complemented by a Spotify playlist that shows a setlist for the festival. This designed gift attempts to serve as a testament to the work and experience of my mentor and his profound love for his music and life.
“Design is not just about making things look good, it’s about creating experiences that are meaningful and memorable.” Don Norman
Research
As I began to reach out and connect with my mentor I quickly began to realize — my mentor has a very busy life. As I looked for a mentor to pick for my gifting project, I scrolled through the Excel sheet and looked for things that inspired me to reach out and make a connection. As I continued to scroll, I saw a mentor with the name of “Philip Cress.” This was my name. As I began to look closer, I also noticed a focus in Visual Communication Design. This was also of great interest to me. As I began to reach out to my mentor, I quickly began to realize that he had a very busy life. Without getting too far into the details disclosed to me about Philip’s personal life, the summarized quote that I received back in an email was as follows:
“I love sports. In fact, it is something I get to do for a living as the videoboard director for the Columbus Clippers and camera operator, and sometimes director, for Ohio State. I also love tabletop games, whether it’s board, dice, card, role-play, etc. I am older (a late bloomer, I suppose) and have kids, and we have a little family game league where the winner gets to pick where we go on vacation (I make sure to lose a lot…until they get older, then it’s on!!). I also enjoy camping, especially at music festivals (my wife and I got married at Hookahville).”
– Philip Cress
I started to peruse these facts and looked for ways to represent an intuitive and meaningful gift to begin designing for my mentor. The real challenge was the idea of what would make a good gift that was both meaningful and practical. I wanted to create something long-lasting and significant. I also took into account the quote that each of us decided united our thoughts on design. The quote being, “Design is not just about making things look good, it’s about creating experiences that are meaningful and memorable.” – Don Norman. I wanted to focus on making something that not only looked pleasing to the eye but also something that was meaningful and memorable. Following this, we began Exercise #1.
Exercise 1
We began to list things that had been gifted to us that left a long-lasting impact on our memories and lives. I quickly thought of gifts that came to mind the quickest, assuming that these were the most important and impactful in my life. As I started to think of these gifts, I realized that they were not necessarily the expensive gifts I received, but more the thoughtful gifts that I was unaware I even wanted/needed. Some of these gifts were as simple as noticing something on the store shelf at the closing Blockbuster and realizing that it might be the perfect fit on my nightstand. To complete this exercise, I found photos of these impactful gifts and listed them as seen below:
Reflecting on my past experiences with receiving gifts, I have come to appreciate the ones that have had a profound impact on my life. Two particular gifts have opened doors to hobbies that I never knew I wanted to pursue, and have ultimately changed my life for the better. I also noticed that the price or reasoning behind the gift did not seem to change the value that I gave it. For example, one of the gifts was given to me for my birthday and was clearly more expensive than the other gift, which was given to me just because the giver thought of me. However, both gifts were equally valuable to me because they were thoughtful and personalized. It made me realize that the value of a gift is not based on its cost or the reason for giving it. Whether it’s for a special occasion or just because, a thoughtful and personalized gift can have a long-lasting impact on the recipient.
With this in mind, I am not expecting to drastically alter the trajectory of my mentor’s life with the gift I am planning to give. However, I do hope to create an experience that will be meaningful and memorable for them for years to come. It is a special feeling to intentionally craft a concept based on my perception of an individual and their interests, and then bring that idea to life in the form of a personalized gift. I believe that this type of gift-giving has the power to strengthen relationships and create lasting memories.
Exercise 2
Following this new understanding of gift-giving, we began to create a container for a hypothetical gift, which brought us to Exercise 2. Focusing on this was a real challenge as it began the process of reverse engineering. We quickly iterated through the process of creating a container in one class period. I searched throughout the building for useful pieces and materials. I quickly found a cup, a phone holder, and an unused charger. I had an idea of something that was interesting to me. Throughout this searching, I found a cup, a phone holder, and an unused charger. I quickly thought of ways to create a juxtaposition between the materials of the container and the product inside. I created a container around the idea of gifting a small pair of headphones (such as AirPods). I wanted to focus on creating a creative and budget-friendly gift around this expensive gift.
As I began to use the materials around the building to construct the “Robox Container,” I found myself getting lost in the process of creation. The cup provided the perfect base for the container, while the phone holder and charger added some interesting elements that contrasted with the sleek design of the headphones.
Through the exercise of creating a container for a hypothetical gift with limited materials, I gained a new perspective on creativity and problem-solving. As I searched for materials, I was forced to think outside the box and come up with an original and creative solutions to create a container that was both functional and aesthetically pleasing. These very limitations can actually push my senses creativity and lead to innovative ideas that may not have been considered by me otherwise. I enjoyed the act of using my hands and constructing something from scratch. The feeling of satisfaction when I completed the container was very rewarding. So in conclusion — this exercise taught me the importance of resourcefulness and the value of the creative process. It was a challenging process with the time crunch and the balancing of the aesthetics and practicality of the container, but it was also very rewarding to see the final product come together.
Focused Research:
As I reflected on my new understanding of gift-giving, I realized that creating a personalized gift for my mentor required a deeper understanding of their interests, preferences, and needs. Since my mentor had a very busy schedule, I decided to use a more efficient method of communication to gather information for creating a concept. We exchanged several emails and decided that a Google Form with customized questions would be the best way to gather relevant information for this purpose. I carefully crafted questions that would help me understand my mentor’s likes and dislikes, their hobbies, their favorite things, and what they find meaningful and memorable in life. This process of gathering information was both enlightening and exciting, as it allowed me to gain insights into my mentor’s personality and interests that I may not have otherwise known. I realized that creating a personalized gift was not just about the final product but also the process of gathering information and gaining a deeper understanding of the person for whom the gift is intended.
Below are some of the important answer I used to begin fueling my final concept:
Although at first glance, these questions seemed unrelated, they proved to be the key to gaining a deeper understanding of my mentor’s personality and interests. As I began to connect the dots between their favorite color, bands, impactful memories, and pets, I realized that I had enough information to create a concept that would be both personalized and meaningful. I quickly became inspired by my mentor’s marriage at a music festival (Hookahville), their passion for videography for the Columbus Clippers, and their favorite bands and art styles into the gift as well. This exercise opened my eyes to the art of gift-giving, and I realized the impact a thoughtful and personalized gift can have on someone’s life.
I now began to research Hookahville, the Columbus Clippers and 60s Psychedelic Artstyle:
Psychedelic Art: cited here
- The 60s psychedelic art style emerged in the mid-1960s as a visual expression of the counterculture movement.
- This art style was characterized by bright colors, swirling patterns, and intricate designs that were often inspired by hallucinogenic experiences.
- Psychedelic art was heavily influenced by the music of the time, particularly rock and roll and jazz.
- Many of the artists who worked in the psychedelic art style were associated with the San Francisco art scene and the Haight-Ashbury neighborhood in particular.
- The use of bold, bright colors was a hallmark of psychedelic art, with colors often appearing in highly contrasting combinations.
- Many of the psychedelic artists were influenced by the Art Nouveau movement of the late 19th and early 20th centuries.
- The use of typography was also an important aspect of psychedelic art, with artists often creating custom lettering for concert posters and album covers.
- The popularity of psychedelic art began to wane in the early 1970s, although its influence can still be seen in contemporary art and design.
- Some of the most famous artists associated with the psychedelic art style include Wes Wilson, Victor Moscoso, and Rick Griffin.
- The imagery used in psychedelic art often included themes related to mysticism, spirituality, and nature, as well as more mundane subjects like everyday objects and people
As I began to focus on color scheming and the themes of the Columbus Clippers I found the following art pieces for each:
Iterations
I began to draft what I found to be an effective psychedelic poster following the themes of Hookahville, the Columbus Clippers, and my mentor’s favorite bands. The poster included would include bold colors, intricate patterns, and silhouettes of with a nautical theme. I also added headliners that represented my mentor’s favorite bands and even the names of his pets. As I worked on the poster I began to focus on making iterations an adjustments thoughout. This led to many drafts:
Before incorporating the headliners and finalizing the design, I had a conversation with my instructor regarding the unique features of a psychedelic 60s poster. One key aspect we discussed was the use of bold and saturated colors, which were often combined in unconventional and eye-catching ways. I analyzed a variety of psychedelic posters from the 60s, noting how the intense color schemes created a sense of dynamism and vibrancy that captured the essence of the era.
During our conversation, my instructor explained how the bright, high-contrast color palettes were intended to stimulate the senses and provoke a sense of otherworldliness or transcendence. This, in turn, mirrored the experiences of those who experimented with psychedelic substances, which were becoming increasingly popular during the 60s.
Inspired by our discussion, I decided to emphasize the saturation and vibrancy of the colors in my poster, experimenting with unconventional combinations to achieve the desired effect. By doing so, I hoped to capture the spirit of the psychedelic era and convey the sense of wonder and curiosity that characterized the time.
Below is a wheel of color science to help bring fourth the most saturated color for my poster:
As I looked for ways to achieved this, I found the most impactful ways to change the color settings on my Adobe Illustrator file to RGB rather than CMYK.
In designing the psychedelic poster, I incorporated a nautical theme to align with the nautical basis of the Columbus Clippers. To achieve this, I chose a color scheme of yellow, blue, and red, which are often associated with boats and the ocean. These colors also happen to be primary colors, and using them together can create a bold and dynamic visual impact.
I used a vibrant shade of blue and red as the dominant colors for the poster’s background, which served as the perfect canvas for the other colors to stand out. The yellow and brown “woodlike” hues were incorporated into the intricate patterns and silhouettes of sea creatures, creating an illusion of movement and depth. The patterns were strategically placed to create a visual balance and draw the viewer’s attention to the main elements of the poster.
The use of these colors also push a sense of energy and excitement, which are essential components of the psychedelic experience. Furthermore, the bold and contrasting nature of the colors reflected the unconventional nature of these types of concert promotions
This is shown in the following iterations:
As the poster began to take shape and come together, I knew that I wanted to find a unique and innovative way to present this gift to my mentor. I considered various options, including physical and digital formats, each with its own set of advantages and disadvantages.
One idea that appealed to me was creating a physical print of the poster, which could be framed and hung on the wall. This would allow my mentor to enjoy the artwork in its full glory and appreciate the details and intricacies of the design. However, I was also aware of the limitations of physical prints, such as the potential for damage and the need for storage space. With his busy life as a factor of this, I looked for other creative ways to present this contained gift.
On the other hand, I also considered a digital format for the poster, which would allow for greater flexibility and accessibility. After much deliberation, I decided to go with a digital QR scan that would lead to a render and even a playlist of the setlist at “The Cress Fest”. This allowed me to combine the best of both worlds – a high-quality digital rendering of the poster that could be easily accessed and enjoyed, along with a curated playlist that added an extra layer of depth and meaning to the gift. Through the use of a QR scan, my mentor could instantly access the playlist and view the poster on their smartphone or computer.
I then began to craft my personalized QR code experience and playlist:
As I was preparing to present my psychedelic poster to my mentor in a digital format, I started to feel that it lacked a certain personal touch. I realized that simply messaging them a QR code would not do justice to the quote of a journey and memorable experience. I began to explore ways to present the digital poster in a more creative and personalized manner. Since the poster had a nautical theme, I decided to incorporate this into my container as well. I started to brainstorm ideas that would capture the essence of the sea and evoke a sense of adventure and exploration.
Finally, I hit upon the idea of crafting a message within a bottle. The message in a bottle would add an element of surprise and mystery, as the recipient would have to unravel the map-like message to find the “treasure” within. I sourced a small glass bottle and filled it with sand and burned the edges of the textured QR code. I then carefully rolled up the printed code before placing it inside the bottle.
When scanning this QR code I wanted to focus on creating a journey through a digital experience. I found a website to host my link and began creating a loading banner, equipped with my quote, poster and a link to the playlist. This process can be scene by scanning below (or click here):
Final Images
Reflection
As I reflect on my gift, I am very proud of the digital experience I have created. I learn how to create powerful visuals and color theory. I feel it became is more than just a eye catching poster; it’s an experience that celebrates my mentor’s passion for the Columbus Clippers baseball team, music, and most importantly his marriage. I chose to use a textured pirate map aesthetic to convey the sense of exploration. By adding a unique QR code, I can lead my mentor to a digital poster and a featured Spotify playlist of his favorite songs. I feel this can serve a testament to the power of design to create meaningful and memorable experiences, not just aesthetics.
“Design is not just about making things look good,” and I believe my project exemplifies this idea.”
– Don Norman
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