A career fair is a networking event that provides a forum for student and employer interaction, and where the basic purpose is to share information. Employers attend to advertise their organization and increase visibility with students and the university, identify potential candidates and to provide career information about their organization. The main goal of students attending career fairs should be to learn more about career opportunities, network with employers and make contacts with organizations. These contacts will be important for you when you are applying to that company, as you can mention their name in your cover letter or on your application.
See the below presentation and career guide that will cover the importance of career fairs, preparation, myths, follow up suggestions and how you can ace your introduction!
See our Career Guide on Networking here: Networking-Career-Guide