The New York Times Instagram is a good example of an organization that utilizes the social media platform for newsworthiness. The Times uses Instagram in a somewhat unusual fashion, though. More often than not, The Times uses Instagram to post photos of news stories that are more focused on human interest or features, rather than raw, hard-hitting news pieces. The Times does use Instagram to post photos of important breaking news, but it is far less frequent than the human interest and feature pieces.
Much of the content in the Times Instagram feed is devoted to photojournalism which focuses on stories that are far from front page news stories. Additionally, the Times uses Instagram to highlight certain photoessays they are working on. A lot of the content in the Times Instagram account focuses on travel, which, again, would be more geared towards features and human interest.