Social Media Class – June 20th

(Shared by Melissa Carter, Business Advisor, Small Business Development Center)

Next Wednesday, June 20th, there will be a Social Media class offered at the OSU South Centers.  This class will focus on:

  • New and trending tips for Facebook, Twitter, Instagram and YouTube
  • Generating good reviews and managing negative reviews
  • Creating relevant content

There will also be time for open Q&A for any questions or issues you may have with your social media.

Register at: sopoc.ecenterdirect.com

 

Take Your Business Outside

(Written by Melissa Carter, Business Advisor, OSU South Centers Small Business Development Center)

If you have a store front business, the recent weather has provided a great time to take your business outside. Hold sidewalk sales to gain visibility and new sales. Here’s a few ways to increase your business:

  • Provide variety – appeal to a variety of clients and offer different items.
  • Impulse buys – Just because your products are outside does not mean you need to discount them. Seeing a product out front may create an impulse buy for a consumer and won’t realize it is not on sale.
  • Work with your neighbors – talk with other businesses on your block and all decide what day(s) are best to hold sidewalk sales – then promote collaboratively!
  • Prop your doors open – This encourages browsers to come inside.
  • Signage – Don’t want to put your product outside? Just get a sign to prop up outside with a call to action written on it. New sale? New product? Put it on a sign to catch the eye of passersby.

Sidewalk sales are great for businesses who may not fully know what is in your store. Have staff available to stay outside with your product or at least able to keep an eye on the outside.

 

Ohio MEP High School Internship Program

(Shared by Kelly O’Bryant, Business Advisor, Manufacturing Extension Program)

High school students who have studied and developed manufacturing-related skills have the opportunity to be placed in a company through an internship program offered by the Ohio Manufacturing Extension Partnership (MEP).

See flyer for more details:Ohio High School Internship Flyer

Lunch and Learn: State and Federal Funding Programs

(Shared by Kelly O’Bryant, Business Advisor, Manufacturing Extension Program)

Eric Wagner, Senior Collaboration Officer at the Center for Design and Manufacturing Excellence, will discuss how small- and medium-sized manufacturing companies can apply for and utilize federal and state funding programs. These programs target small and medium companies which have the potential for growth in Ohio.

Learn about programs such as:

  • Advanced Manufacturing Program (AMP) and other programs administered by the Ohio Development Services Agency (ODSA)
  • Small Business Innovative Research (SBIR) and Small Business Voucher program administered by the federal government.

Eric will inform guests about the available programs and highlight some successes CDME has had for our small business clients. In certain cases, CDME will assist with the identification, development, capture, and execution of funding from these programs for the growth of our clients.

This lunch and learn event is targeted towards small- and medium-sized Ohio companies engaged in manufacturing.

To register, log on here:

Oh, you help established businesses too?

(Written by Melissa Carter, Business Advisor, Small Business Development Center, OSU South Centers)

Yes! While many individuals contact our business advisors to start up a business or just have an idea for a new venture (and that’s great!!), our no-cost one-on-one counseling services are also available for those businesses who have been in operation for many years. Here’s some of the ways we can help with establish businesses:

  • The feasibility of adding on new product lines
  • Reviewing cash flows
  • Revamp marketing tactics
  • Create or expand an online presence
  • Expand into global markets
  • Brainstorm new ways to attract customers
  • Assisting in the preparation of loan packages
  • Ways to keep struggling businesses afloat
  • Record keeping
  • Transition of business to new owners
  • Human Resource issues

Is your business looking for new ways to marketing your product, expand or maintain sales? Contact us today to schedule an appointment.

Marketing Industry Report Findings

(Shared by Melissa Carter, Small Business Advisor, Small Business Development Center)

The Social Media Examiner recently released their Marketing Industry Report for 2018.  Here’s some findings small businesses can incorporate into their marketing mix.

  • 87% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increased traffic was the second major benefit, with 78% reporting positive results.
  • Facebook, Instagram, and Twitter were the top three platforms used by marketers
  • More than two-thirds of marketers (67%) chose Facebook as their most important platform
  • The ad platform most used by marketers is Facebook (72%), followed by Instagram (31%).

 

To view the complete report, click here.

What is GDPR?

(Shared by Kelly O’Bryant, Business Development Specialist, Small Business Development Center, OSU South Centers)

The General Data Protection Regulation, or GDPR, is one of the most significant and wide-ranging pieces of legislation passed relating to technology and the internet.

This regulation affects any entity (including websites) that processes EU citizens’ personal data. Whether or not you or your business is located in the EU, if you have EU site visitors, or if your marketing campaigns target EU citizens, this affects you. Under GDPR, companies will also need to give explicit notice when collecting the personal data of their customers.

To read more:

Or here:

 

Reaching High — Aerospace Business Matchmaker

(Shared by Kelly O’Bryant, Export Assistance Network Director, Small Business Development Center, OSU South Centers)

Save the Date for the Aerospace Business Matchmaker on July 17 and 18 at Ohio University.

Why should I attend the Aerospace Business Matchmaker?

  • Learn how to do business with NASA
  • Meet one-on-one with representatives from NASA Centers
  • Connect with Boeing, U.S. Army, U.S. Air Force, SAIC and more

For more information and to register, http://aerospacematchmaker.com/

New Start Up Business Guide to Bookkeeping

(Shared by Ryan Mapes, Program Leader, Business Development Network, OSU South Centers)

By Bob Mason, Tax Buzz

When you embark on a new business venture, your focus is likely on the service or product that you’re providing, and not on the record-keeping responsibilities that come with the territory. Still, as nice as it would be to set aside things like general ledgers and accounting, they are an essential element of making your business a success, so it is important that you have a good grasp of the bookkeeping that needs to be done.

What Bookkeeping Tasks Need to be Completed?

Keeping good records serves a number of purposes. It lets you keep track of the health of your business at a glance. It also provides you with the data that you need to submit to the federal and state government every year at tax time. The more accurate and complete your financial records are, the better the information that will be available for both purposes.

Comprehensive bookkeeping will contain information about your revenues, your profits, and how much money is flowing out of your business for expenses, wages and other transactions.  Being able to easily extract this information will definitely prove to be a benefit – you just have to decide how to go about it. It is a responsibility that can be outsourced to a small business accountant, or you can take it on yourself. There are advantages to both strategies – it can take some time to learn the process, but keeping your own books will ensure that you are always aware of your business’ health. By the same token, letting a professional do the job will free you up to concentrate on what you do best and are most interested in.

Read more …