Month: May 2018

Oh, you help established businesses too?

(Written by Melissa Carter, Business Advisor, Small Business Development Center, OSU South Centers)

Yes! While many individuals contact our business advisors to start up a business or just have an idea for a new venture (and that’s great!!), our no-cost one-on-one counseling services are also available for those businesses who have been in operation for many years. Here’s some of the ways we can help with establish businesses:

  • The feasibility of adding on new product lines
  • Reviewing cash flows
  • Revamp marketing tactics
  • Create or expand an online presence
  • Expand into global markets
  • Brainstorm new ways to attract customers
  • Assisting in the preparation of loan packages
  • Ways to keep struggling businesses afloat
  • Record keeping
  • Transition of business to new owners
  • Human Resource issues

Is your business looking for new ways to marketing your product, expand or maintain sales? Contact us today to schedule an appointment.

Marketing Industry Report Findings

(Shared by Melissa Carter, Small Business Advisor, Small Business Development Center)

The Social Media Examiner recently released their Marketing Industry Report for 2018.  Here’s some findings small businesses can incorporate into their marketing mix.

  • 87% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increased traffic was the second major benefit, with 78% reporting positive results.
  • Facebook, Instagram, and Twitter were the top three platforms used by marketers
  • More than two-thirds of marketers (67%) chose Facebook as their most important platform
  • The ad platform most used by marketers is Facebook (72%), followed by Instagram (31%).

 

To view the complete report, click here.

What is GDPR?

(Shared by Kelly O’Bryant, Business Development Specialist, Small Business Development Center, OSU South Centers)

The General Data Protection Regulation, or GDPR, is one of the most significant and wide-ranging pieces of legislation passed relating to technology and the internet.

This regulation affects any entity (including websites) that processes EU citizens’ personal data. Whether or not you or your business is located in the EU, if you have EU site visitors, or if your marketing campaigns target EU citizens, this affects you. Under GDPR, companies will also need to give explicit notice when collecting the personal data of their customers.

To read more:

Or here:

 

Reaching High — Aerospace Business Matchmaker

(Shared by Kelly O’Bryant, Export Assistance Network Director, Small Business Development Center, OSU South Centers)

Save the Date for the Aerospace Business Matchmaker on July 17 and 18 at Ohio University.

Why should I attend the Aerospace Business Matchmaker?

  • Learn how to do business with NASA
  • Meet one-on-one with representatives from NASA Centers
  • Connect with Boeing, U.S. Army, U.S. Air Force, SAIC and more

For more information and to register, http://aerospacematchmaker.com/