2018 Social Media Trends

(Written by Melissa Carter, Business Development Specialist, Small Business Development Center, OSU South Centers)

Last year I wrote a post about the trends and tips we would probably see for 2017.  Wow, I can’t believe it’s been a year already!  Now’s time to update that list for 2018!

  1. Filters/Augmented Reality – You’ve already seen videos and pictures with filters on them changing your looks and voice.  But how should you incorporate it into your business?  Have your customers promote your business with a specific filter by taking a selfie in your store or with your product. Some individuals may be more willing to post a video about your product if they are behind a filter that changes their voice or face. SnapChat and Instagram are beginning to allow brands to create their own filters (they are costly now).
  2. Live – No it’s not going away! Livestreaming through Facebook or Instagram is no longer just for those cutting edge individuals and businesses. It’s an expectation now. People are more likely to watch a quick live video than to read an article (I know, you’ve just asked yourself, why didn’t she create a video for this article?)
  3. Instagram Stories – While I shared this last year as a new trend, this is another aspect of social media that is growing quickly. But why? It’s a quick video or picture that your brand can share which goes away in 24 hours. Stories are at the top of your Instagram app so users do not have to scroll through lots of pictures until they see your brand. Your business can utilize it to share a special deal, showcase a product, or show off a day in the life of your operation.  Use your Story to create a sense of urgency.
  4. Focus on Generation Z – This population is just starting the workforce and are gaining in purchasing power. According to RetailDive, Generation Z individuals are very influenced by social media and not as much about price. In marketing and communication, Gen Z wants videos, short content, and the ability to interact with businesses through Facebook Messenger or WeChat.
  5. Engagement – Customers want to share their experiences with a product or service. Engaged with your customers by thanking them for a review, create opportunities to interact with them through questions or live video, and offer ways for customer input.

Make time each week for social media marketing. It’s crucial for the growth and success of your business.