(Submitted by Melissa Carter, Business Development Specialist, Small Business Development Center, OSU South Centers)
Is your website mobile friendly? What does she even mean, of course it pops up on my phone? The difference is, when a website pops up that is not mobile friendly, it’s not easy to read, you’ll have to zoom in a good bit to read or navigate the page.
Like this example, a mobile friendly website fits on your screen with good size font and easy access to the information on the site. The little lines at the top? That’s the menu.
But why is that important? Well, for starters, 80% of internet users have a smart phone. And the average time spent browsing on a smart phone was 87 hours per month! 67% of shoppers are more likely to buy from a website that is mobile compatible. (Smart Insights).
Google has prioritized mobile-friendly websites in their algorithm, which helps your business tremendously in search rankings. Having a mobile friendly website also helps builds your brand’s credibility that you are a current and relevant business.
So what’s your next steps? Grab your smartphone and pull up your website, how does it look? Log onto: https://testmysite.thinkwithgoogle.com/ and run a test on your site. Google will then email you a detailed report of how to fix the problems you have on the site. If it’s not mobile responsive, then it’s time to update your website!