Google is more than just a search engine – Part 3 of 3

(Submitted by Melissa Carter, Business Development Specialist, Small Business Development Center, OSU South Centers)

If I haven’t completely overwhelmed you over the past couple of weeks, here’s just a couple more links a small business should check out through Google.

First, again, if your business has a website, be sure to test your site. https://testmysite.thinkwithgoogle.com/ allows you to enter your website URL. google-76517-2It will run a test and give three scores for your site – mobile friendliness, mobile speed, and desktop speed. Google will then email you a detailed report of how to fix the problems you have on the site. The scary statistic on this page of “nearly half of all visitors will leave a mobile site if the pages don’t load within 3 seconds” shows just how important it is to make sure your site is quick and responsive on mobile.

Secondly, if your business is doing ecommerce on your site, consider setting up your business as a “Google Trusted Store”. If approved, your site will be able to display a badge that shows shoppers that your business is trusted to make a purchase. Shoppers are offered free purchase protection under this program and are able to provide a review of the experience. Here’s the link to that: https://www.google.com/trustedstores/

If you are looking for assistance with any of the information shared, don’t hesitate to contact me (carter.1094@osu.edu or call 740-289-2071 Ext. 222)