Google is more than just a search engine – Part 2 of 3

(Submitted by Melissa Carter, Business Development Specialist, Small Business Development Center, OSU South Centers)

So last week, I shared about Google My Business, which is a great way to add your business in the search rankings. If your business already has a website, another way to increase your search rankings (SEO) is to utilize Google’s Webmaster Tools. https://www.google.com/webmasters/ This program allows you to verify your website with Google. Once your website is verified, Google will run tests on your page to determine if you have site errors, broken URLs, keywords, and much more.

Too confusing? No worries! Google takes care of that too. https://www.google.com/webmasters/learn/ has a couple “courses” that further explain how to utilize this program and boost your website. They also have a SEO starter guide which is very helpful for those trying to jump up in the search rankings.
https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

Now, if your business doesn’t have a website, please consider having at least a basic presence online. Contact me (carter.1094@osu.edu) if you want assistance with developing a website. It is a lot easier than it once was.